A-Route Strengthens Entry into the World's Largest Distribution Market North America... "Partnerships with the Top 3 US Retail Companies"

A-Root is strengthening its entry into the overseas industrial mini printer market following its domestic success. On the 23rd, A-Root announced that it will intensify its efforts to target the North American market, the world's largest distribution market, starting next year based on its partnership with Scansource, one of the top three retail companies in North America.

A-Root supplies products to global companies centered around its industrial mini printer brand 'SEWOO'. It offers a variety of products including its main product, POS (Point of Sale) printers, as well as mobile printers and label printers. The company has established a dominant position in the domestic market and has secured an overseas network of about 200 locations in approximately 70 countries worldwide, conducting exports abroad.

A-Root plans to accelerate its entry into the North American market based on global partnerships to achieve growth in its industrial mini printer business performance. The company explained that after signing a distribution contract for industrial mini printers with Scansource last year and completing the supply chain setup this year, it will fully launch its efforts to target the North American market, the world's largest distribution market, starting next year.

Scansource is a global solution distribution company supplying various solutions including POS printers, barcode scanners, and PDAs (Personal Digital Assistants). It has distribution networks not only in North America but also in South America and Europe, and has secured high trust from end customers by supplying various industrial solutions.

An A-Root official said, “Based on our global customer network and product reliability, we plan to maximize sales in the North American market, the world's largest distribution market. The process for product supply is in its final stages, and we expect export volumes to North America to begin in earnest from next year. Since the market is large and focused on high value-added products, we anticipate a significant contribution to our performance.”

He added, “We will expand the supply of industrial mini printers through strengthening local partnerships, increasing sales activities, and boosting investments. We have already secured high recognition for the ‘SEWOO’ brand in the European and South American markets, and we will create new export achievements based on strong brand awareness and quality competitiveness.”