Recruitment for the 2nd Term in the First Half of Next Year
Ambassadors attending the LG Electronics Ambassador 1st Term Completion Ceremony held on the 21st at 'Ground220,' a complex cultural space in Yeongdeungpo-gu, Seoul. Provided by LG Electronics
LG Electronics announced on the 23rd that it has successfully completed the first term of its Ambassadors program, where customers share their genuine experiences with the company's products.
On the 21st, LG Electronics held the graduation ceremony for the first term of LG Electronics Ambassadors at 'Ground220,' LG Electronics' complex cultural space in Yeongdeungpo-gu, Seoul. Approximately 70 ambassadors, selected through a competitive process with a ratio of 21 to 1 last September, completed their three-month activities and shared their achievements at this event.
The LG Electronics Ambassadors are a group of creators who promote the value of a "Better Life" through video content based on their experiences using LG Electronics products and services. These 'Jjin-fans' (loyal customers) voluntarily participated to spread positive experiences about the LG Electronics brand.
They personally produced various video content centered on LG Electronics and shared it on social networking services (SNS). The videos they posted have surpassed a total of 8 million views. The total number of 'likes' and comments on the videos exceeds 70,000.
Last November, ambassadors were taking commemorative photos at the LG Electronics Ambassador Mentoring Day. Photo by LG Electronics
The video with the highest number of views is titled "Why a COVID-19 freshman returning to school came to like LG Electronics." It introduces the 'LG Gram' as a friend who accompanied daily life during non-face-to-face university life, recording about 300,000 views.
LG Electronics will begin recruiting for the second term of LG Electronics Ambassadors in the first half of next year. Ambassadors who completed the first term will be given priority opportunities to pre-experience new products and participate in customer communication programs in the future.
Jung Su-jin, head of LG Electronics Brand Communication, said, "By regularly reviewing comments and reviews related to LG Electronics, I felt customers' empathy and support for LG Electronics, and thought there was a need for a platform where 'Jjin-fans' could freely share their stories." She added, "We will listen more closely to diverse customer voices and create 'Life's Good' together with our customers."
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