National Team Player Shin Yubin's Choice: Grilled Ham 'Grilli'

Dongwon F&B Launches Full-Scale Attack on Refrigerated Ham Market
Rich Juices and Smoky Flavor from Direct Fire Oven Grill

Dongwon F&B has launched a full-scale attack on the refrigerated ham market, featuring table tennis player Shin Yu-bin, who is loved as the nation's little sister. Dongwon F&B's 'Grilly' is a premium refrigerated ham brand that grills meat with a direct-fire oven and grill, delivering rich meat juice and smoky flavor. Dongwon F&B introduced direct-fire ovens and grill facilities for the first time in the industry, presenting differentiated products that realize the taste of fire-grilled meat and creating a new category called 'direct-fire grilling.'

Recently, Dongwon F&B selected Shin Yu-bin as the TV commercial model for Grilly and has been actively conducting marketing activities. This commercial was planned with the concept of 'National team player Shin Yu-bin's chosen frank,' emphasizing the smoky flavor and meat juice of the direct-fire frank. Dongwon F&B plans to grow Grilly into the national representative direct-fire ham brand through various marketing activities with Shin Yu-bin in the future.

Grilly is leading the refrigerated ham market trend with its smoky flavor grilled in a direct-fire oven and grill, along with a diverse lineup. The emerging next-generation refrigerated ham is direct-fire grilled. Unlike the traditional smoking method of refrigerated ham, direct-fire grilled ham is cooked directly over a fire exceeding 1000 degrees Celsius, delivering a rich smoky flavor and juicy texture. Grilly plans to establish itself as a hit brand with annual sales of 100 billion KRW by next year through continuous product line expansion and active online and offline marketing activities.

Grilly's representative products include 'Grilly Direct-Fire Frank,' 'Grilly Direct-Fire Chicken Breast,' 'Grilly Direct-Fire Deli Ham,' and 'Grilly Direct-Fire Bacon.' Grilly Direct-Fire Frank is made from 100% pork grilled in a direct-fire oven, preserving a rich smoky flavor, juicy texture, and a springy bite, making it ideal as a side dish or drinking snack.