'SNS Controversy?' Lim Young-woong Tops Brand Reputation... Defending the Throne of Trot

Trot Singer Brand Reputation Ranks No. 1 for 48 Consecutive Months

Singer Lim Young-woong has once again proven his unparalleled position by maintaining the number one spot in the trot singer brand reputation rankings despite controversies on social networking services (SNS).

Singer Lim Young Woong. [Photo by Mulgogi Music]

On the 22nd, the Korea Corporate Reputation Research Institute announced the December brand reputation analysis results for trot singers, with Lim Young-woong ranking first with a brand reputation index of 5,932,750.

This result was composed of a participation index of 969,900, a media index of 963,108, a communication index of 2,008,452, and a community index of 1,991,291.

However, compared to last month's brand reputation index of 7,068,730, it showed a decline of 16.07%.

In link analysis, Lim Young-woong was associated with high proportions of terms such as "cheer," "donate," and "support," while keyword analysis ranked "Hero Era," "recital," and "concert" at the top. The positive-to-negative ratio analysis showed a positive rate of 86.27%.

This brand reputation analysis was conducted by analyzing 61,732,830 pieces of big data related to trot singers from November 22 to December 22. The participation index, media index, communication index, and community index measured consumer interest and communication volume regarding the brand.

Lim Young-woong became controversial for his SNS activities during the impeachment period following the declaration of martial law. When President Yoon Seok-yeol’s impeachment motion was voted on for the first time, Lim Young-woong posted a message celebrating his pet dog's birthday, which led a netizen to sarcastically comment, "What are you doing in this situation?" Lim Young-woong replied, "What?" and then responded, "Am I a politician? Why should I raise my voice?" This exchange sparked backlash from netizens.