Park Gyeol, Lim Heejeong, Yoo Hyoju "We Will Remain with Doosan Construction Next Year"

Five players including Yu Hyun-joo and Kim Min-sol re-sign
Doosan Construction We’ve golf team to continue strong performance next season

Doosan Construction has renewed contracts with five of its affiliated players.

Park Gyeol, Lim Heejeong, Yoo Hyoju "We Will Remain with Doosan Construction Next Year"

Kim Min-byeol, Lim Hee-jung, Yoo Hyo-ju, Park Gyeol, and Yoo Hyun-joo (from left) will continue to receive sponsorship from Doosan Construction next year. Photo by Doosan Construction

On the 20th, Doosan Construction announced that it will continue to sponsor a total of five players from the Doosan Construction We’ve golf team: Yu Hyun-joo, Park Gyeol, Lim Hee-jeong, Yu Hyo-joo, and Kim Min-sol, for next year. They will continue to compete wearing the Doosan Construction We’ve logo without change. Doosan Construction stated, "Despite the challenging market environment in the golf industry, we have renewed contracts with all players. This is an investment that respects the brand value of Doosan Construction and the individuality of the players on the ‘Doosan Construction We’ve golf team.’"

Lim Hee-jeong said, "I am grateful to Doosan Construction for making the generous decision to renew contracts with all players despite difficult circumstances," adding, "This year, I had many opportunities to communicate directly with fans, and I feel that I have grown more mature. I will work hard to show a great performance next year as well."

The ‘Doosan Construction We’ve golf team’ attracted attention this year with differentiated marketing and fan services. Usually, the company name is exposed as the main sponsor, but the Doosan Construction We’ve golf team prominently displayed the brand name as the main focus. Through various donation activities and unique promotions such as subway announcement messages, they revitalized the golf industry. Additionally, through active promotional marketing activities, they enhanced brand awareness. They were the first in domestic golf tournaments and team Instagram accounts to reach 10,000 followers.