Adporus Launches Multi-Reward Service for Incentive Platform 'Greenfee'

Mobile ad tech company Adporus (CEO Eunhyun Lee) has launched a new multi-reward advertising product on its incentive advertising platform, 'Greenfee.'

'Greenfee' is an incentive advertising platform launched by Adporus in 2021. Greenfee plans and operates reward products tailored to advertisers' KPIs, and rewards users upon completing advertising missions. This system generates revenue for media companies and provides advertisers with efficient opportunities to achieve their KPIs.

Since its launch in 2021, 'Greenfee' has designed various campaigns and expanded its advertising products. Initially focused on app download campaigns, it now offers diverse campaign products such as product purchase types, membership registration and service participation types, quiz types, and daily mission completion types. Currently, more than 3,000 ads run daily on the platform.

Recently, 'Greenfee' introduced a multi-reward feature, enabling new types of campaigns that maximize advertisers' KPIs and ROAS.

The multi-reward feature is a core function of the dynamic reward system that provides customized rewards to individual users. By gradually rewarding users each time they complete multiple missions within the app, it lowers users' resistance to participating in missions by offering rewards from the initial stages. Advertisers benefit by running multiple campaigns simultaneously through a single advertising campaign, achieving multiple KPI metrics at once.

'Greenfee' recently began applying the multi-reward feature through game mission achievement campaigns in collaboration with well-known domestic and international game companies. Instead of simply downloading the game and registering as a member, users complete tutorials, quests, and reach target levels. This extended series-type advertising aims not only to achieve the simple KPI of game installation for individual users but also to provide positive user experiences and significantly increase game retention.

The multi-reward feature is not limited to game advertising campaigns but can also be applied to non-game campaigns such as commerce, offering additional advertising strategies for various campaigns conducted through Greenfee.

Kim Minjung, Chief Officer in charge of the 'Greenfee' service at Adporus, stated, "We expect that the launch of the multi-reward service will maintain the advantages of existing reward advertising while overcoming optimization limitations. This allows advertisers to achieve various KPI metrics and provides media companies with more diverse missions." She added, "Going forward, Greenfee plans to regularly introduce new advertising missions and products to continuously meet the needs of advertisers, media companies, and participating users. In addition to implementing the multi-reward feature, we are preparing new services through various technological integrations, which will further strengthen Greenfee's competitiveness in the incentive advertising market and enhance advertising effectiveness and user experience."