IZVision's MVNO (affordable phone) brand IZMobile announced on the 20th that its 'Lotte Cinema Plan' surpassed 50,000 subscribers within one year of its launch, marking the first time a single plan of the company has achieved this milestone.
Launched in October last year, the Lotte Cinema Plan was designed for customers who want affordable rates typical of affordable phones along with regular benefits similar to the membership programs of the three major mobile carriers.
Since its launch, this plan has rapidly grown, accounting for 20% of new subscribers. Especially since August this year, the proportion of new subscribers has exceeded 30%.
Key benefits include ▲ unlimited data affordable plan ▲ one free Lotte Cinema movie ticket every month ▲ two discount coupons each for movies and combos provided monthly.
An IZMobile representative said, “Despite the recent reduction in membership benefits, especially movie viewing benefits, from the three major mobile carriers, we have consistently provided benefits to our customers, earning their trust and support. Based on the affordable rates, which are the core value of affordable phones, we will continue to support movie-loving consumers so they can enjoy without burden.”
They added, “Going forward, we plan to expand partnership benefits tailored to customers’ lifestyles into various areas such as culture, fashion, and shopping, so that more customers can experience the appeal of IZMobile.”
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