Ranked No. 1 in Top 10 News...Nationwide Recognition Increased Through Diverse Content Development
This year, the most beloved achievement of Daejeon City among citizens was selected as "Kkumssi Family Raises the Fun Level in Daejeon."
According to the results of the vote for Daejeon City's Top 10 News of the Year, "Kkumdori Becomes a Dad of Many Children, Kkumssi Family Raises the Fun Level in Daejeon" took first place with 3,345 votes (8.9%). A total of 12,560 people participated in the online voting held from the 4th to the 13th.
It is analyzed that the development of various content using the "Kkumssi Family," which returned as a large family after 30 years, and active marketing efforts that expanded nationwide recognition received enthusiastic support from citizens.
Daejeon City has implemented a city marketing strategy by expanding the universe of "Kkumdori," the representative character of Daejeon, into the "Kkumssi Family" and utilizing these characters throughout city administration promotions.
The second place went to "Hanwha Eagles' New Nest, Baseball Dream Park Nears Completion (8.1%)." Citizens showed great interest in the new baseball stadium, which will be completed in time for next year's professional baseball home opening game.
The third place was "Daejeon Urban Railway Line 2 Construction Begins, Era of Eco-friendly Hydrogen Tram Arrives (8.0%)." Daejeon Urban Railway Line 2, which broke ground 28 years after government approval of the basic plan in 1996, is scheduled to open at the end of 2028 after a construction period of three and a half years and six months of trial operation.
Fourth place went to "Fun City Daejeon, Riding the Wind of Success, City Brand Shines (6.8%)," which ranked first in nationwide brand reputation for five consecutive months. Fifth place was "Solving Citizens' Long-awaited Wish, Yuseong Complex Terminal Construction Begins (6.1%)," scheduled for completion at the end of next year.
Daejeon Mayor Lee Jangwoo said, "Daejeon City has focused on resolving various pending projects this year and achieved dynamic results. We will continue to lead innovative changes that everyone can feel and make Daejeon a first-class city that its citizens can be proud of."
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