Hana Bank Opens 'Hana Deo Next Family Office'

▲At the opening ceremony of 'Hana The Next Family Office' located at Place1 in Samseong-dong, Gangnam-gu, Seoul on the 13th, Jeon Woo-hong, Vice President of Hana Bank Central Sales Group (fourth from the left in the photo), Kim Young-hoon, Vice President of Asset Management Group (fifth from the left in the photo), Lee Jae-chul, Vice President of Hana Bank Trust Business Headquarters (third from the left in the photo), and Lee Byung-chul, Head of Hana Securities WM Group (sixth from the left in the photo) are taking a commemorative photo with employees.
Photo by Hana Financial Group

Hana Bank announced on the 16th that it has opened 'Hana The Next Family Office,' an exclusive family office space offering differentiated comprehensive asset management services in a special venue integrated with art.

Located on the 9th floor of Place1 in Samseong-dong, Gangnam-gu, Seoul, 'Hana The Next Family Office' consists of spaces providing unique cultural experiences, including an ▲art gallery where visitors can appreciate works by renowned domestic and international artists, a ▲Salon d'Art equipped with three-sided immersive media walls, and a ▲dining lounge for comfortable meals and gatherings.

The newly established 'Hana The Next Family Office' is available to all Hana Bank family office clients, and plans to offer solution-centered, differentiated comprehensive asset management services to ensure convenient use not only for clients in Seoul but also nationwide.

In particular, it will serve as a space for education and networking for seniors and high-net-worth individuals by utilizing areas for ▲business succession, ▲financial investment, ▲real estate, ▲tax, and ▲legal services?traditional asset management fields for wealthy families?as well as ▲cultural and artistic events and ▲private seminars, providing a variety of services and unique experiences that encompass both financial and non-financial aspects.

Lee Eun-jung, Head of Hana Bank WM Division, stated, "Hana Bank has always strived to equip the best asset management capabilities with the attitude that 'the customer comes first.' We will provide not only top-tier asset management but also special cultural experiences in a sophisticated space that exceeds expectations."

Hana Financial Group has been continuously providing specialized services for the successful retirement of the senior generation through the group’s senior-focused integrated brand service, ‘Hana The Next,’ launched last October. Next year, following Samseong-dong and Hannam-dong, the group plans to open the third ‘Club1 PB Center’ in Dogok-dong, expanding its premium asset management channels.