Kakao Changes Service Name to 'TokDeal' in KakaoTalk Shopping

Kakao announced on the 16th that it will change the service name of 'KakaoTalk Shopping,' launched in 2018, to 'TokDeal' after six years.

Kakao made this decision to establish a clear brand image by utilizing TokDeal, the representative product of the existing KakaoTalk Shopping, and to reduce user inconvenience caused by confusion between the 'KakaoTalk Shopping Tab' and 'KakaoTalk Shopping.'

Going forward, TokDeal will expand various deal benefits such as exclusive and pre-launch products, including the existing time deals. As before, TokDeal can be used on the KakaoTalk Shopping Tab alongside KakaoTalk Gift and Kakao Shopping Live services.

Regarding the service name change, Kakao expects this to be an opportunity for the commerce business to advance a step further, coinciding with the KakaoTalk Shopping Tab revamp on the 10th. On the KakaoTalk Shopping Tab home, various products are recommended under categories like 'New TokDeals Every Day,' 'TokDeals You Might Like,' and 'Currently on Sale.' Additionally, the interface has been improved to allow users to easily check shopping information such as purchase history, recently viewed products, and wish-listed items all in one place, enhancing convenience.

To commemorate the service name change, a promotion titled 'Goodbye Shopping, Now Full-Scale TokDeal' will be held for a week from 5 PM today until the 22nd. When paying with KakaoPay Money for about 800 TokDeal products, including today's recommended deals, year-end clearance, and fashion & beauty special exhibitions, users can receive a 10% discount (up to 10,000 KRW, unlimited usage). Also, sharing the promotion page with friends grants a random reward of up to 10,000 points (up to 3 participations per person).

Meanwhile, TokDeal plans to enhance its features to help users find frequently purchased products faster and more conveniently, providing a more useful shopping experience.