KB Asset Management Holds Completion Ceremony for 'KB Direct Indexing University Student Supporters'

KB Asset Management announced on the 16th that it held the completion ceremony for the ‘KB Direct Indexing University Student Supporters’ on the 13th of this month.

‘KB Direct Indexing’ is a service that allows users to create their own investment portfolio by selecting desired stocks like a fund manager. Users can use pre-prepared themes, sectors, and investment guru strategies or freely edit stocks to create customized strategies tailored to their individual investment styles.

KB Asset Management began developing the direct indexing solution ‘MyPort Engine’ in September 2022. Since April last year, it has been providing direct indexing services through the KB Securities M-able app.

The ‘KB Direct Indexing University Student Supporters’ program, held last October, was designed to increase awareness of the service by having university students document their direct indexing simulated investment activities on social media.

A total of 100 university students were selected and, over three months, enhanced their understanding of the ‘KB Direct Indexing Service’ and gained simulated investment experience through education and mock investment activities. The supporters participated in ▲education sessions ▲mock investment competitions ▲planning and producing SNS content. They published approximately 400 pieces of SNS content across various platforms such as blogs, YouTube, and Instagram.

After the activities concluded, evaluations were conducted, and awards were given to 1 Grand Prize winner, 2 Excellence Award winners, 3 Encouragement Award winners, 5 Outstanding Creator Award winners, and 3 Outstanding Mock Investment Award winners, with a total prize money of 5.5 million KRW. Notably, students who won the Grand Prize and Excellence Awards were also offered experiential internships at KB Asset Management.

Kim Young-sung, CEO of KB Asset Management, said, “It was a very meaningful time to create new financial experiences together with the younger generation,” adding, “We will continue to discover talents who will lead financial innovation and jointly promote the growth of the financial industry.”