National Heritage Foundation Unveils New BI for 'K-Heritage'

The Cultural Product Shopping Mall Name is Also 'K-Heritage Store'

On the 11th, the National Heritage Promotion Agency unveiled the new brand identity (BI) of 'K-Heritage.'

The design features the letters 'K' and 'H' connected. It symbolizes the connection of people becoming one and represents Korean culture enjoyed together across various cultures and countries.

Additionally, the color white, representing the Korean people, expresses the beauty of empty space, while the traditional Korean aesthetic is emphasized by using red, blue, yellow, and black from the Obangsaek color spectrum.

Jin, Director of the Jin Dynasty Craft Industry Promotion Office, explained, "We aimed to make traditional cultural products, which have recently attracted great interest from younger generations and foreigners, more accessible and to create a differentiated brand image. We plan to apply this to palace goods and crafts made by national intangible heritage holders."

In line with the new BI, the agency also changed the name of its cultural product shopping mall from 'KHmall' to 'K-Heritage store.' To promote this, various events will be held from the 16th to the 18th.