Indian K-Beauty Platform 'Macaron' Launches 1,600 Products Locally by Q3

4 Times Growth Compared to the Previous Year

BlimongKids announced on the 11th that it achieved 28 new brand contracts on the Indian K-beauty e-commerce platform 'Macaron' by the third quarter of this year, a fourfold increase compared to the previous year.

Macaron signed 28 new brand contracts and obtained hygiene permits for about 1,120 products from the first to the third quarter of this year. To date, it has officially launched 54 brands and approximately 1,630 products in the Indian market. Its market share in the Indian K-beauty export market is 21%.

In particular, Macaron has automated the document review and error detection processes through its self-developed AI-based hygiene permit system, reducing the certification period, which previously took more than six months, to one-third, helping domestic beauty brands enter the Indian market quickly.

Macaron plans to sign contracts with an additional 26 new brands by the fourth quarter, promoting a total of 80 brands and about 2,000 products to Indian consumers, and expand offline customer touchpoints by opening its first flagship store in Gurgaon, India, in February next year.

Seungwan Yoo, CEO of BlimongKids, said, “We have accurately identified the needs of domestic beauty brands that faced difficulties entering the Indian market due to the complicated hygiene permit certification process and have proven our expertise through the AI hygiene permit system. As demand for K-beauty is increasing in India, we will actively support more brands to enter the Indian market.”