Kumho Petrochemical Hugreen Wins 'Web Award Korea' Best Award for 5 Consecutive Years

"Services Enhancing Consumer Convenience and Sophisticated Design"

Kumho Petrochemical's building materials brand Hugreen announced on the 11th that it has won the Best Award in the metal and chemical sector at the 'Web Award Korea' for five consecutive years.

Web Award Korea, hosted by the Korea Internet Professionals Association (KIPFA), is an award where a panel of 4,000 internet experts selects the most innovative and excellent websites.

Kumho Petrochemical's building materials brand Hugreen has won the Best Award in the Metal and Chemical sector for five consecutive years at the Web Award Korea. Photo by Kumho Petrochemical

Hugreen explained, "The service enhanced for consumer convenience and the intuitive yet sophisticated design received high evaluations."

In particular, it is reported that the launch of consumer-customized services while reorganizing the homepage received high scores. They significantly added CG videos to help consumers easily understand the functions and features of windows and doors, and strengthened visual effects through differentiated video content in addition to providing information, thereby expanding opportunities for positive brand experiences.

Heo Kwon-wook, head of Kumho Petrochemical's building materials division, said, "We will continue to improve and develop the homepage to provide a user-centered experience."