[Today's New Release] HiteJinro, 'Chamisul Squid Game Edition' and More

Nongshim Launches Diet Health Functional Food 'Lifeel Bium Shot'
SPC Pascucci Offers Winter Seasonal Drink Featuring Fresh Strawberries

On the 6th, the distribution industry introduced new products. HiteJinro collaborated with the globally acclaimed Netflix series ‘Squid Game Season 2’ to launch a limited edition of Chamisul, while Nongshim released a diet health functional food called 'Lypil Bium Shot.' SPC Pascucci introduced four new seasonal drinks featuring strawberries to welcome winter.

HiteJinro Launches 'Chamisul Squid Game Edition'

The ‘Chamisul Squid Game Edition’ features labels combining familiar characters from ‘Squid Game’ such as Young-hee, Pink Guard, and Front Man with Chamisul’s dew drops. Additionally, only the ‘ㅁ, ㅇ, ㅅ’ in the Chamisul logo are colored pink, the signature color of Squid Game, representing the Pink Guard’s ranks with circles, triangles, and squares, enhancing the design’s appeal.

Alongside the edition products, four types of merchandise featuring Squid Game characters are also released. The Young-hee game console and Pink Guard toad figurines will be displayed in establishments and used in consumer participation events, while the colored glass and apron will offer consumers a special experience at drinking points. The three types of Chamisul Squid Game Edition are applied only to the 360mL bottle products and will be available nationwide from the 9th at home channels, regular restaurants, pubs, and other liquor sales outlets. Prices remain the same as the existing Chamisul.

Nongshim Launches Diet Health Functional Food ‘Lypil Bium Shot’

Nongshim’s Lypil Bium Shot contains seven functionalities in one bottle, including functional ingredients recognized by the Ministry of Food and Drug Safety (indigestible maltodextrin, green coffee bean alcohol extract) and vitamin B complex. It offers various benefits that consumers expect from diet health functional foods, such as body fat reduction, blood sugar and triglyceride management, smooth bowel movements, and energy metabolism. It also features improved consumption convenience based on consumer feedback. The fast-absorbing liquid form is taken once daily after a meal. It has a refreshing raspberry flavor for easy consumption.

SPC Pascucci Launches Four Winter Seasonal Drinks Featuring Fresh Strawberries

To welcome winter, Pascucci is launching four seasonal drinks featuring strawberries. Under the concept of Berry Dolce Strawberry, the products emphasize the sweet taste of seasonal strawberries. The ‘Strawberry Matcha Shake,’ introduced for the first time this year, is a harmonious blend of premium blended tea brand ‘Teatra’s’ matcha and seasonal strawberries, characterized by the Christmas-inspired combination of red and green colors. The ‘Strawberry Milk Shake’ is Pascucci’s signature winter drink, mixing soft gelato with strawberries and milk. The popular winter seasonal ‘Strawberry Latte’ and ‘Strawberry Juice’ are also being offered.

William Grant & Sons Launches 'Glenfiddich 34-Year Sherry Cask Finish'

The Glenfiddich 34-Year Sherry Cask Finish is a limited edition product from Glenfiddich’s ‘Time Series.’ It is bottled by delicately marrying the original spirit aged in American oak casks with the spirit further matured in European oak and Oloroso sherry casks. Notably, it undergoes an additional aging process of over 13 years in sherry casks, completing a complex and deep flavor profile. The spirit has a mahogany color and maximizes a unique flavor combination of sweet fruit aromas such as Seville orange marmalade, fig, raisin, dried date fruit, and oak scent.