'Ordering Daily Necessities in Preparation for Martial Law'... Netizens Criticize Ad Notification Saying
"Is Martial Law a Joke?"
"Timing for Ordering Daily Necessities in Preparation for Martial Law"
On the night of the 3rd, when President Yoon Suk-yeol suddenly declared emergency martial law, causing public anxiety to reach its peak, an advertising notification titled "Timing for Ordering Daily Necessities in Preparation for Martial Law" sent to consumers at that time has become controversial.
On the night of the 3rd, a photo was posted along with a post titled "Coupang is looking for an opportunity" on an online community. Online community
On the night of the 3rd, a post capturing a notification message received on a mobile phone spread widely on an online community. The message read, "Timing for ordering daily necessities in preparation for martial law. (Advertisement) Check the items you have bookmarked. Use the Add Product button to track prices via the Coupang link."
Netizens who saw the post reacted strongly, saying things like, "How can martial law be used in an advertisement?" "Is martial law a game?" "This kind of marketing will only backfire," "I’m deleting the app immediately," "This ad actually made me more scared," "What do they think customers are?" "Martial law must be fun for them," and "It looks endlessly frivolous."
It was reported that the notification was sent not by Coupang but by an app called 'CrawlNoti.' Developer A, who claimed to have sent the notification directly, introduced himself on an online community on the 4th, saying, "I am a developer working at a company related to Coupang." He added, "I am writing this to correct the misinformation spreading around. Of course, Coupang did not send the notification. I thought it would be fun to send it to the users I manage, so after 20 minutes of consideration, I sent the notification." He also said, "I did not expect it to become such a big issue." A explained, "It is a separate app from Coupang. Since I work alone, I tested it personally. Afterwards, the notification was sent to all users who had advertising message reception enabled."
Meanwhile, on the night of the 3rd, when President Yoon Suk-yeol declared and then lifted martial law, a hoarding phenomenon of daily necessities occurred mainly in convenience stores where product purchases were possible during the early morning hours. Sales of canned goods at Convenience Store A increased by 75.9% compared to the same day and time the previous week, with sales increases of ▲instant rice 38.2%, ▲bottled water 37.4%, ▲ramen 28.1%, and ▲batteries 25.7%. Convenience Store B also recorded sales increases of ▲instant rice 70%, ▲ramen 50%, and ▲bottled water 40%.
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