LG Electronics DMS Integrated with Ambarella System-on-Chip
Detects Inside Vehicle to Prevent Traffic Accidents
Planned Supply to Global Automaker Clients
Solution to Be Unveiled at CES 2025 Next Year
LG Electronics is unveiling a high-performance in-cabin sensing (driver and vehicle interior space detection) solution in collaboration with U.S. AI semiconductor specialist Ambarella.
LG Electronics is collaborating with American AI semiconductor specialist Ambarella to introduce an enhanced performance 'In-Cabin Sensing (driver and vehicle interior space detection)' solution. Photo by LG Electronics
According to industry sources on the 5th, LG Electronics is embedding its advanced Driver Monitoring System (DMS) into Ambarella’s edge AI system-on-chip to implement a high-performance in-cabin sensing solution.
In-cabin sensing is a solution that detects and analyzes the vehicle interior using cameras and sensors to prevent traffic accidents. LG Electronics’ DMS finely detects and analyzes the driver’s gaze and head movements through a camera. If inattentive behaviors such as drowsy driving or using a mobile phone while driving are detected, it emits a warning sound to protect the safety of the driver, passengers, and pedestrians.
LG Electronics’ technology is further advanced by combining it with Ambarella’s edge AI system-on-chip. Ambarella’s system-on-chip can integrate various functions necessary for building systems such as sensing and computation into one. It is especially strong in high-resolution video processing. Edge AI refers to an AI implementation method that processes data in real-time on local devices where data is collected, without going through the cloud.
LG Electronics plans to supply the DMS embedded in Ambarella’s system-on-chip to global automaker customers. At the International Consumer Electronics Show (CES 2025) held in Las Vegas, USA, in January next year, LG will operate a separate Ambarella booth to showcase this solution. LG Electronics expects the solution to reduce costs by integrating the system into a single chip and implementing an efficient design.
LG Electronics has been steadily developing in-cabin sensing technology. Last October, it signed a business agreement with the Korea Expressway Corporation’s Road Traffic Research Institute to collaborate on developing next-generation in-cabin sensing solutions through extreme driving tests using a road driving simulator.
As vehicle safety standards continue to rise recently, in-cabin sensing technology that prevents accidents is gaining attention in the global automotive market. Automakers consider in-cabin sensing an important item in the New Car Assessment Program (NCAP) for vehicle safety evaluation. It is expected that the technology will rapidly advance and the market will expand in the future. According to market research firm Roland Berger, the global market size of advanced driver assistance systems (ADAS), which includes in-cabin sensing, front cameras, and radar, is expected to reach $25.3 billion by 2025 and grow to $53.2 billion by 2030.
Fermi Wang, CEO of Ambarella, said, "It is meaningful to provide solutions that enable global automakers to achieve industry-leading vehicle safety levels through collaboration with LG Electronics." Eun Seok-hyun, Vice President and Head of LG Electronics’ Vehicle Component Solutions (VS) Business Division, stated, "LG Electronics will take the lead in improving vehicle safety by presenting new safety standards for in-cabin sensing solutions in cooperation with key partners including Ambarella."
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