Shinsegae Simon Busan, First Premium Outlet to Open Daiso Store

1320㎡ Large Scale
Continuous Strengthening of Competitiveness of Entered Brands Including K-Beauty, Cost-Effective Apparel, and Christmas Decoration Items

Shinsegae Simon announced on the 4th that Daiso has entered the Busan Premium Outlet for the first time in the industry.

Daiso opened on the 30th of last month on the upper floor of Taste Village in the newly expanded South area of Busan Premium Outlet, covering an area of 1,320㎡ (approximately 400 pyeong). It is the first entry not only for Shinsegae Simon but also in the domestic premium outlet industry, making it the second largest store currently located in Busan Premium Outlet.

Busan Premium Outlets Daiso Store. Provided by Shinsegae Simon

Since its renewal and expansion last September, Busan Premium Outlet has been continuously strengthening its brand lineup. With the addition of Daiso, a representative daily content brand, its competitiveness has been further enhanced.

The newly opened Daiso store features a focus on fashion and beauty corners. It offers a variety of popular K-beauty products, including VT Riddle Shot, which has been a hot topic on social media (SNS). It also has a lineup of cost-effective clothing items such as functional thermal underwear essential for winter, as well as this year’s new products like fleece hoodies, sweatshirts, and jogger pants.

Additionally, it showcases a variety of Christmas decoration items considered essential for the year-end season and plans to introduce limited-edition products in collaboration with character IPs (intellectual property rights).

A representative of Busan Premium Outlet said, "We are completing a brand lineup that can satisfy everyone from family customers visiting the outlet to people of all ages and genders," adding, "We hope customers enjoy the fun of finding various items and the pleasure of cost-effective shopping."