Atinum Investment Hosts '2024 Atinum SaaS Day'

Atinum Investment announced on the 3rd that it held the "2024 Atinum SaaS Day" on the 29th of last month at the Google Startup Campus together with its SaaS (Software as a Service) portfolio companies.

This event was organized to share domestic and international market trends and implications with Atinum Investment's SaaS portfolio companies, with 22 portfolio companies and over 100 startup industry stakeholders participating. Centered around the keywords 'Global' and 'Vertical,' the experiences and knowledge of portfolio companies that have achieved significant results in the global market or innovation in specific industries were also shared.

Provided by Atinum Investment

Kim Je-uk, Vice President and Head of Service & Platform Investment at Atinum Investment, said in the opening presentation, "Although the investment amount by domestic venture capital (VC) has decreased due to the market downturn, the proportion of investment in B2B SaaS companies continues to increase," adding, "Compared to Japan and the United States, the Korean SaaS market has high growth potential."

Lee Chang-su, CEO of AI startup Allganize, who gave the first session presentation, shared the topic "Opportunities for AI Business in the Financial Industry," discussing LLM (Large Language Model) technology specialized for the financial sector and its use cases. He shared Allganize's experiences of innovation in various fields such as financial products, financial analysis, and insurance guidelines through collaboration with global large corporations, along with specific examples.

Baek Seok-hoon, CEO of AI-based digital twin platform company Qupix, presented on the topic "Qupix's Global Market Entry Strategy." He emphasized the importance of sales and marketing strategies and establishing localized business models that B2B SaaS startups must consider when entering the global market. He also shared successful revenue generation cases overseas, including in the United States and Australia.

A panel discussion on the "Japanese SaaS Market and Investment Status" was also held. Panelists included Ken Asada, Head of Far East Asia at Salesforce Ventures; Yurika Imuta, Investment Analyst at DNX Ventures; and Lee Kyung-hoon, Korea Representative of Global Brain. They presented the characteristics of Korean SaaS companies attracting attention in Japan, differences between the Korean and Japanese SaaS markets, and considerations for Korean startups entering the Japanese market.

Kim Seong-mu, CEO of Datarise, which develops CRM (Customer Relationship Management) marketing services for e-commerce, introduced strategies for securing global competitiveness based on his experience establishing local subsidiaries in the United States and Japan. Yoon Tae-jin, Director of Glassdom Korea, a real-data-based product carbon footprint solution company, gave a presentation on "SaaS Business Opportunities in the Manufacturing Industry." Yoon presented Glassdom's growth vision based on accurate data collection and technical expertise amid strengthening carbon regulations.

The final presenter, Henson Tsai, CEO of SleekFlow, shared strategies for actively acquiring customers in the Middle East and Europe after developing conversational AI solutions based in Hong Kong and Singapore. He also conveyed cases where product enhancement using generative AI technology improved customer satisfaction.