Naver Strengthens Customized Recommendations of 'Commerce Solutions' According to Seller Growth Stages

Introduction of the 'Solution Recommendation' Section on Commerce Solution Market Home

Naver announced on the 2nd that it will strengthen customized solution recommendations within the 'Commerce Solution Market' to support the business growth of sellers.

Naver Commerce Solution Market is a service that provides technology solutions necessary for business operation and growth, including product sourcing and management, marketing, sales, and customer management, to Smart Store and Brand Store sellers.

Screenshot of the Naver Commerce Solution Market home screen with the recommendation section introduced. Provided by Naver

Currently, 81 different solutions are offered in the Naver Commerce Solution Market. The number of sellers using one or more solutions has reached 160,000. Paid solution subscribers have exceeded 36,000, an increase of more than 170% compared to the previous year, and among them, sellers using commerce solutions integrated with CLOVA artificial intelligence (AI) technology increased by 47% year-on-year. In particular, the sales of external developers showcasing unique solutions through the Commerce Solution Market grew by 170% compared to the previous year, indicating that the related ecosystem is steadily expanding.

Naver has revamped the Commerce Solution Market service homepage based on sellers' feedback and various usage patterns accumulated over the past two years of operating the Commerce Solution Market.

In particular, a section that recommends solution categories tailored to the seller’s business grade has been introduced, improving convenience so that sellers can easily explore the solutions they need at each growth stage.

For example, for beginner sellers who are just starting online sales and are concerned about basic operational management such as store setup, management operation solutions like 'Sangpummyeong Master' and 'CLOVA Live Chat' are recommended. For sellers in the stage of expanding their business scale through more active marketing, solutions such as 'CLOVA Customer Customized Product Recommendation,' which suggests attractive products to loyal customers, are proposed.

Additionally, Naver is holding the 'Commerce Solution Festa' until the 30th to support sellers who are not yet familiar with using commerce solutions. This promotion allows sellers who have never subscribed to these solutions to try 12 popular paid solutions developed by Naver and external developers for free for one month.

Jung Min, leader of Naver Shopping Solution Business, said, "Interest in AI among sellers is increasing, and cases where commerce solutions contribute to sales improvement are being confirmed especially among small-scale sellers, so we are expanding the diversity of solutions available through the Commerce Solution Market. We will further enhance related functions so that sellers can experience the subscription journey more easily and receive recommendations for solutions that perfectly fit their business situations."