TIPA Wins '2nd Korea Public Brand Excellence Award'

The Korea Technology and Information Promotion Agency for SMEs (TIPA) announced on the 29th that it received the Grand Prize in the Public Institution and National City/Regional Brand category for Brand Communication at the '2nd Korea Public Brand Awards' ceremony held at the Advertising Culture Hall in Jamsil, Seoul.

The Korea Public Brand Awards is a contest hosted by the Korea Public Brand Promotion Agency and sponsored by the Ministry of Trade, Industry and Energy. It is awarded to government bodies, local governments, and public institutions that develop, execute, and manage public brands with the aim of enhancing public value.

Kim Min-cheol, Head of the Public Relations Strategy Team at the Technology and Information Promotion Agency for SMEs (TIPA) (right in the photo), received the "2nd Korea Public Brand Awards Public Sector Grand Prize." Photo by TIPA

TIPA produced a web drama titled "Fragrant Miracle, Hyanggi," depicting the story of the protagonist overcoming life's hardships through family love and support from SME research and development projects.

The video has been praised for providing potential customers with information about SME research and development projects and for conveying TIPA's role and value in an easy-to-understand and moving manner. The video can be viewed on TIPA's official YouTube channel.

Director Kim Young-shin said, "I am honored to receive the grand prize," adding, "We will continue to strive to expand public communication channels to deliver the various support projects provided to SMEs in a diverse and accessible way."