Woori Financial Group Joins Super App Competition with Launch of 'New Woori WON Banking'

Woori Bank has entered the banking super app competition by launching the 'New Woori WON Banking (New WON Banking)' application, which encompasses all core services of Woori Financial Group.

Woori Bank announced on the 28th that it has launched the universal banking app, New WON Banking. It has been about a year since the development project started in October last year. Woori Bank has been preparing the super app with the strategy of "providing everything in finance centered on the user" by deeply analyzing customers' financial service usage patterns.

Woori Bank launched the 'New Woori WON Banking' application on the 28th, which includes all the core services of Woori Financial Group. Provided by Woori Bank

New WON Banking has enhanced personalized services. It provides an integrated, user-centered view not only of Woori Bank accounts but also accounts from other financial companies, and offers customized information by analyzing customers' assets and consumption patterns. The consultation function has also been strengthened. It offers integrated consultation that connects AI consultants and dedicated human consultants on a single screen, as well as a feature that finds desired information even with non-banking terms or typos.

New financial services have also been included. New WON Banking introduced 'account splitting,' allowing users to divide a single account according to usage purposes without opening new accounts. Additionally, it implements universal banking by enabling the use of products and services from Woori Financial Group companies.

With the launch of New WON Banking by Woori Financial Group, all four major financial holding companies in Korea (KB, Shinhan, Hana, and Woori) have now established super apps. A Woori Bank official stated, "New WON Banking has improved usability and added various customer-friendly features," adding, "We plan to continue updating the app to provide better services by actively reflecting customer inconveniences and offering user-centered services."