"Targeting Women in Their 20s"... Namyang Dairy Enters Fashion Platform 'Zigzag'

Takefit, French Cafe, 17cha, and Others on Sale

Namyang Dairy Products announced on the 27th that it officially joined 'Zigzag,' a style commerce platform operated by Kakao Style, this month.

Zigzag is a platform with a high proportion of female users in their 20s, and it has been expanding its categories from fashion and beauty to food, home appliances, and daily necessities recently. Through Zigzag, Namyang Dairy Products plans to expand consumer touchpoints by showcasing products preferred by female consumers in their 20s, including processed milk 'Chocoemong,' protein drink 'Takefit Max,' and tea beverage '17cha.'

Namyang Dairy Products officially joined Zigzag, a style commerce platform operated by Kakao Style, starting this month. Photo by Namyang Dairy Products

To celebrate its entry, Namyang Dairy Products will hold a discount promotion until the 2nd of next month. Customers can receive up to 32% discount benefits through coupons downloadable on the product detail pages. By entering 'Namyang Direct Store' or product names in the Zigzag search bar, users can check the discount rates for each product.

Namyang Dairy Products sells its products on various platforms, including its official shopping mall 'Namyang Mall,' Naver 'Brand Store,' Kakao Style's 'Zigzag,' and AliExpress Korea Brand Hall 'K Venue.' The company plans to join additional platforms to secure new customers and improve consumer convenience.

A Namyang Dairy Products representative stated, "Through joining Zigzag, we are introducing various popular brand products such as protein, coffee, and tea beverages to female consumers in their 20s," adding, "We will strive to expand customer touchpoints across all online and offline channels."