Lotte Wellfood Spins Off In-House Venture 3rd Generation 'R&G Company' as Independent Corporation

Market Penetration through 'Migraine'
Expansion of In-house Venture Program Operations

Lotte Wellfood announced on the 26th that its third in-house venture, 'R&G COMPANY,' will spin off as an independent business entity.

R&G COMPANY operates a business that provides customized grains tailored to the customer's preferences. Its main product is 'My Grain,' which recommends a blend of five types of grains based on the customer's taste.

R&G Company, spun off as the third in-house venture of Lotte Wellfood, CEO Andong Kwang (right in the photo) and Park Min-gyu, manager of Lotte Wellfood's Business Planning Team (left in the photo). Photo by Lotte Wellfood

R&G COMPANY was selected as an in-house venture in April last year and has since received consulting from Lotte Ventures. In October last year, it was selected as a beneficiary of the Startup Promotion Agency support project.

Andonggwang, CEO of R&G COMPANY, said, "Data-driven personalized recommendation products will serve as a catalyst to revitalize the stagnant grain market caused by changes in food culture."

Lotte Wellfood has been operating an in-house venture program since 2021. It selects in-house venture teams and provides business support funds, office space, and benefits such as spin-offs and equity investments.