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[Today's New Arrivals] hy Launches Lactose-Digesting 'Easily Digestible Milk' and More

Kolon Sports 'Antartica' New Product
Launch of 5-Star Hotel Scent 'Parnas Hotel Collection'

Introducing the new products unveiled by the distribution industry on the 26th. hy introduced 'Natural Plan Easily Digestible Milk.' In the alcoholic beverage industry, HiteJinro launched the French wine 'Elisa Guerin' from the Beaujolais, Moulin-?-Vent region, and Kumyang International released two types of New Zealand wines, 'Summerhouse.' In the fashion industry, Kolon Sports showcased the premium down jacket 'Antarctica,' boasting extreme warmth, and Parnas Hotel launched the 'Parnas Hotel Collection,' featuring the hotel's signature scents.

hy, Lactose-Free Milk ‘Natural Plan Easily Digestible Milk’

hy is entering the lactose-free milk market with the launch of ‘Natural Plan Easily Digestible Milk.’

[Today's New Arrivals] hy Launches Lactose-Digesting 'Easily Digestible Milk' and More

The new easily digestible milk is made using Grade A first-class raw milk. Through enzymatic treatment, the lactose in the milk is broken down. This allows consumers who experience discomfort when consuming regular milk to drink it comfortably.


The ‘ROU patented method’ is also applied. Using ultrasound and vacuum techniques, oxygen dissolved in the raw milk is removed to preserve the milk’s original taste. The glucose and galactose produced by lactose breakdown add a subtle sweetness, creating a harmonious flavor. Easily digestible milk can be ordered from Fresh Manager and hy’s online mall ‘Predit.’


HiteJinro, Luxury Wine ‘Elisa Guerin’ from France’s Beaujolais, Moulin-?-Vent Region

HiteJinro is launching three types of the luxury wine ‘Elisa Guerin’ from the Moulin-?-Vent region of Beaujolais, France.

[Today's New Arrivals] hy Launches Lactose-Digesting 'Easily Digestible Milk' and More

Elisa Guerin is the daughter of the Guerin family, who operate a family-run winery in Moulin-?-Vent, and released a wine named after herself in 2018. Made from 100% Gamay grapes, it is praised for its violet, cherry, and rose aromas and excellent tannin structure.


Among the three, ‘Elisa Guerin Moulin-?-Vent Les Thorins’ is known as ‘the last remaining grand cru (excellent vineyard) of Moulin-?-Vent that was presented to the king.’ It features floral scents reminiscent of perfume and balances masculinity and elegance well. ‘Elisa Guerin Moulin-?-Vent La Vigne du Mont P?ch?’ is characterized by floral flavors, elegant tannins, and dark fruit notes, representing the original style of Moulin-?-Vent made using traditional methods. ‘Elisa Guerin Beaujolais Village’ offers flavors of bubblegum, pepper, and black cherry, making it an easy-to-drink style of wine.


Kumyang International, New Zealand Wine, Two Types of Summerhouse Wine

Kumyang International has launched two types of Sauvignon Blanc and Pinot Noir from the New Zealand Marlborough wine brand ‘Summerhouse.’

[Today's New Arrivals] hy Launches Lactose-Digesting 'Easily Digestible Milk' and More

Summerhouse produces wine based in the Blind River and Wairau Valley areas of New Zealand’s Marlborough region. This area is located just 5 km from the coast, where sea breezes and warm sunlight provide a long growing season for grapes, resulting in wines rich in flavor, aroma, and minerality.


The new Sauvignon Blanc features explosive fruit flavors of ripe citrus, melon, and lemongrass, with a harmonious balance of minerality and acidity. Before bottling, a light lees fermentation adds complexity and smoothness. The Pinot Noir is characterized by fresh cherry red fruit aromas with violet, cinnamon, and mocha notes, combined with appropriate acidity for an enchanting scent.


Since its first vintage release in 2019, Summerhouse has achieved explosive global growth, surpassing annual sales of 2 million bottles and receiving average scores above 93 points from international wine media. The winery also practices sustainable production methods alongside modern winemaking facilities to protect the environment.

Kolon Sports, Premium Down Jacket ‘Antarctica’ with Extreme Warmth

Kolon Sports, an outdoor brand under Kolon Industries FnC division, is launching the newly upgraded premium down jacket ‘Antarctica.’

[Today's New Arrivals] hy Launches Lactose-Digesting 'Easily Digestible Milk' and More

Antarctica is a heavy down jacket developed initially to provide clothing support for members of the Antarctic meteorite exploration team in 2011 and was first released in the fall/winter season of 2012. Having undergone field tests in Antarctica, Antarctica boasts extreme warmth and has become a beloved brand among customers.


Since its first release, Kolon Sports has continuously upgraded Antarctica through research and development to withstand extreme cold. In collaboration with Seoul National University, ergonomic down quilting shapes were applied, and joint research using thermal mannequins (life-sized human models for measuring clothing warmth) enabled the application of heat-generating down fillings by body part, providing comfort and superior warmth.


This season, Antarctica will be released in three lines: mid-down, long down, and premier down. The Antarctica Origin, a reissue of the 2012 design when Antarctica was first launched, will also be introduced. Additionally, the men’s Antarctica Lightning Reflective, featuring print designs inspired by extreme climate environments, will be available.


"5-Star Hotel Scent, at Home Too"... Launch of ‘Parnas Hotel Collection’

Parnas Hotel has launched the ‘Parnas Hotel Collection Signature Scent,’ capturing the signature scents of the Grand InterContinental Seoul Parnas and Parnas Hotel Jeju.


[Today's New Arrivals] hy Launches Lactose-Digesting 'Easily Digestible Milk' and More

The Parnas Hotel Collection Signature Scent was developed to embody the unique charm of the 5-star hotels operated by Parnas Hotel in Seoul and Jeju, allowing customers to enjoy the elegance and leisure of a 5-star hotel in any space. The products use plant-based soy wax and vegan-certified fragrance oils with an allergy-free formula, making them safe for everyone to use.


The InterContinental Parnas Signature Scent ‘Mossy Wood’ features a subtle yet rich iris aroma filling the space, freshness of pine and herbs, the enchanting scent of orchids, and warm, sensual lingering notes of musk and cedarwood.


‘Mint Forest,’ capturing the serene and mysterious beauty of Parnas Hotel Jeju, is offered as a diffuser. It opens with the freshness of bergamot, eucalyptus, and mint, followed by the warmth of sage and suede, and finishes with the deep lingering notes of amber, musk, and teakwood, leaving a subtle comfort.


A representative from Parnas Hotel stated, “Starting with the launch of our own brand and the introduction of the signature scent, we plan to release premium bedding products of the same quality used in the hotel. Parnas Hotel will continue to develop premium products closely connected to our customers’ daily lives.”


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