Hy 'CareOn Gwanjeol Total Care' Surpasses 3 Million Bottles in Cumulative Sales

Over 50,000 Regular Subscribers as of October

hy’s ‘CareOn Joint Total Care’ has surpassed cumulative sales of 3 million bottles. hy cited increased interest in joint health and convenience as the key factors behind the new product’s popularity.

In fact, the number of subscribers to Joint Total Care has steadily increased since its launch. As of October, approximately 50,000 customers are using the product through the subscription service.

This figure represents an increase of more than 93% compared to the time of launch. The subscription retention rate also exceeds 90%, showing a higher level compared to other products from the company. The Fresh Manager delivers the product according to a set schedule, making it easy to conveniently manage joint health, which can easily be neglected.

Functionality is also a strength. The key ingredient, ‘Chamnal Extract Powder,’ is an individually recognized raw material developed by hy after eight years of research. Its efficacy on joint health has been confirmed through human application tests. It contains 1000 mg, the daily recommended intake set by the Ministry of Food and Drug Safety.

Two patented probiotics are also included. Each bottle guarantees 10 billion CFU (colony-forming units). The liquid formulation makes it easy to consume, and the low-sugar design reduces concerns about sugar intake. As secondary ingredients, it contains 500 mg of ‘N-Acetylglucosamine,’ a component of joints and cartilage, water-soluble calcium, and premium Swiss vitamin D3.

Choi Young-taek, head of hy’s Dairy CM Team, said, “Before the launch, we conducted a four-week internal test with about 7,000 Fresh Managers to enhance the product’s taste and aroma,” adding, “We plan to expand the product lineup and sales channels to meet consumer needs.”

hy is holding a Joint Total Care SNS purchase certification event until the 20th of next month. Through a draw, 150 people will receive ‘Anapgil Wrist Support,’ ‘Joint Total Care,’ and ‘Predit Points.’