LG Electronics Showcased Global Service Capabilities Over Three Months... '2024 Service Olympics' Successfully Concluded

Held at sites in Korea, the US, Canada, India, etc.

Evaluation of key product repair accuracy and speed
Role-playing customer service scenarios also included

LG Electronics announced on the 26th that it held the '2024 Service Olympics' over approximately three months since last September at various global business sites including Korea, the United States, Canada, the United Arab Emirates, and India. A total of about 1,400 participants challenged the preliminaries, with around 250 advancing to the finals.

The Service Olympics is an event where LG Electronics service managers gather by region to showcase their skills in order to improve customer service quality. It began in 2002 as a technical Olympics for domestic service engineers and expanded into a global competition from 2018, marking its 21st edition this year.

Service managers competed in various categories such as washing machines, refrigerators, air conditioners, TVs, PCs and monitors, small appliances, and appliance care (cleaning services), demonstrating fast and accurate repair and care skills. In areas like customer consultation and customer response, they showcased their ability to handle situations that may occur in actual service sites through role-playing.

LG Electronics service managers are showcasing their repair and consultation skills by participating in the '2024 Service Olympics' held at various global business sites. LG Electronics

This year, especially marking the 20th anniversary of the Service Olympics, the event was transformed into a festival where even service managers not participating in the competition could join and enjoy together. At the Korean Service Olympics finals held on the 6th and 7th at Pyeongtaek Digital Park, event booths were set up where participants could learn and experience newly introduced diagnostic applications and software for DX in the service field. A DX solution improvement and utilization idea contest was also held, with various awards given to service managers who presented outstanding ideas. Additionally, a Best Coach Award was newly established to recognize senior service managers who have contributed to nurturing excellent service managers.

During the same period, the North America Service Olympics finals were held for the first time at the headquarters in New Jersey, USA. Participants were offered various events including a tour of the headquarters and New Jersey, as well as a dinner at the Signature Kitchen Suite restaurant.

At the Middle East and Africa Service Olympics finals held last month in Dubai, United Arab Emirates, a YouTube live broadcast helped ease the disappointment of service managers who could not attend and conveyed the vivid atmosphere of the event. In India, from the 21st to 22nd, the Noida production plant served as the stage where participants demonstrated their skills in various fields such as technology, customer response, and consultation.

Jung Yeon-chae, Vice President and Head of LG Electronics Customer Value Innovation Division, said, "We will continue to enhance service expertise, the first gateway to customer experience innovation, through various programs that can raise the capabilities and pride of service managers."