Hwaseong-si Wins Grand Prize in YouTube and Blog Categories of 'SNS of the Year'

'Hwaseong On TV' Evaluated for Enhancing Familiarity by Offering Diverse Content

Hwaseong City in Gyeonggi Province announced on the 21st that it won the Grand Prize in the YouTube and Blog categories at the '2024 SNS of the Year' organized by the Korea Social Content Promotion Association.

Now in its 10th year, the 'SNS of the Year' award evaluates the utilization status of social networking service (SNS) media by companies, public institutions, small business owners, small and medium enterprises, and individuals. It aims to promote companies and institutions that communicate with customers and the public and to establish a proper SNS usage culture. The award has been established and operated since 2015. Winners are determined through a first-stage quantitative evaluation and a second-stage qualitative evaluation.

Employees of Hwaseong City who received the Best Award for YouTube and Blog at the 'SNS of the Year' awards ceremony are taking a commemorative photo. Photo by Hwaseong City

Hwaseong City's YouTube channel, 'Hwaseong On TV,' which won this time, was highly evaluated for its diverse content that appropriately reflects user demands, including not only city administration news but also various stories about the city. In particular, the 'Masman' content was praised for providing information, stimulating curiosity, and adding a friendly image by expressing the city character 'Koriyo' in three dimensions (3D).

The city’s blog channel has also consistently communicated with citizens through high-quality administrative postings as well as diverse content such as travel, neighborhoods, culture, people, and food.

Lee Yong-beom, Public Relations Officer of Hwaseong City, said, "We will continue to develop online promotional content through social media so that citizens can access city administration information more easily and diversely."