Choosing 1+1 Sales Strategy Due to Lunchbox Order Mistake
Netizens Continue to Support Store Owner's Sense
A convenience store owner who mistakenly ordered too many lunchboxes chose a '1+1' sales strategy, drawing supportive comments from netizens. On the 19th, multiple online communities posted a message titled 'Convenience Store Owner Who Made a Mistake in Ordering Lunchboxes.' The photos in the post showed lunchboxes ordered in larger quantities than usual due to the ordering error. In another photo, a note attached in front of the piled-up lunchboxes read, "We made a mistake in ordering. Since it’s already like this, lunchboxes are 1+1."
The store manager of a convenience store who made an ordering mistake and chose a '1+1' sales strategy is receiving increasing support from netizens. On the 19th, a post titled "Convenience Store Owner Who Made a Mistake in Ordering Lunchboxes" was uploaded to multiple online communities. Online communities
Although the situation was caused by an ordering mistake, netizens praised the owner’s response of giving one lunchbox free with each purchase, commenting, "Still, the quick response shows real sense," "It must be heartbreaking for the owner, but consumers get a great deal," and "Which convenience store is this? I’m going right now to buy some." One netizen who also runs a convenience store said, "The cost price of a lunchbox is usually about 60% of the retail price," adding, "If a lunchbox costs 5,000 won, the cost is about 3,000 won, so selling like this is a loss, but it’s wiser to bear the loss than to sell normally and then throw them away."
Earlier in May, an online community post titled 'Ordering Disaster' showed photos of stores that had made ordering mistakes, bringing laughter to netizens. Part-time workers who wrote the post expressed sympathy, saying, "The manager added an extra zero." In another store, a notice in the form of an 'appeal' was attached, saying, "We accidentally ordered too many Pepero. Please buy just one Pepero," which also amused readers. In 2022, a store owner who ordered 400 banana milk cartons donated all of them to a child protection center, warming hearts.
Meanwhile, one of the most common mistakes made by convenience store owners is adding an extra zero in the quantity field when filling out order sheets. Some mistakenly ordered items have long shelf lives and can be sold eventually, but items like salads or lunchboxes that do not sell quickly result in direct losses.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

