Buenos Aires' Largest Station Equipped with Structures Throughout
"14 Million Video Views Achieved in Just One Month"
Samsung Electronics announced on the 21st that it has been conducting a unique outdoor advertisement for the all-in-one washer-dryer 'Bespoke AI Combo' in Buenos Aires, the capital of Argentina, since last month. The company explained that the video exposure exceeded 14 million views in just one month, receiving a great response.
Samsung Electronics' unique outdoor advertisement for the all-in-one washer-dryer 'Bespoke AI Combo,' introduced last month in Buenos Aires, the capital of Argentina. Photo by Samsung Electronics
Samsung Electronics revealed that structures emphasizing the special features of the Bespoke AI Combo were displayed at the 'Flamento' station, the largest local subway station with an average daily usage of about 14,000 people, including the ticket gates, platforms, escalators, and exits. The campaign was conducted by spreading virtual outdoor advertisement videos through social channels.
The advertisement video depicts contaminated clothes floating around the city, being sucked into the Bespoke AI Combo located in front of the 'Colon' Theater, one of the world's top three opera houses, and shows the story of washing and drying all at once, leaving the clothes fresh and dry.
The virtual outdoor advertisement, released on the 17th of last month, surpassed 14 million views within a month.
The all-in-one washer-dryer Bespoke AI Combo is a product that can complete washing and drying in one go without moving the laundry. The 'AI Customized Course' detects the weight, contamination level, and dryness of the laundry and automatically adjusts the washing and drying time. It was launched domestically in February and has received favorable reviews in the United States, Southeast Asia, Latin America, and Europe.
Detailed virtual outdoor advertisement videos can be viewed on Samsung Argentina's YouTube, TikTok, Meta, X, and LinkedIn channels.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
