Coway Partners with Benz Korea... Virex Experience Zones Set Up at Showrooms Nationwide

Operation of Birex Experience Spaces at 17 Mercedes-Benz Showrooms and Service Centers Nationwide

Coway announced on the 20th that it has partnered with Mercedes-Benz Korea to operate 'Berex Experience Zones' at 17 Mercedes-Benz showrooms and service centers nationwide.

This partnership between Coway and Mercedes-Benz Korea was promoted to expand customer touchpoints by utilizing both companies' infrastructures and to provide a differentiated brand experience through experiential marketing.

Mercedes-Benz Korea Busan Namcheon Branch Birex Experience Zone view. Provided by Coway

Coway has set up Berex massage chair experience spaces at 17 Mercedes-Benz showrooms and service centers across Seoul, Busan, Gyeonggi, and other regions. The showrooms feature Berex's popular product, the Pebble Chair, allowing visiting customers to comfortably enjoy Coway massage chairs in privately prepared relaxation rooms.

The Coway Berex Pebble Chair is a trendy furniture-style massage chair that has consistently gained popularity since its launch, combining stylish design with powerful massage functions. In particular, it is equipped with a '3D massage module' and Coway's patented 'Hot Stone Therapy Tool,' enabling users to enjoy strong focused heat massage and three-dimensional massage effects despite its compact size.

To commemorate this partnership, Coway has prepared a special event for Mercedes-Benz customers. They offer a free home trial service allowing customers to experience the Berex massage bed and spine bed at home for 60 days.

Shim Byung-hee, Head of Marketing at Coway, said, "We prepared this to allow more customers to directly experience Berex massage chairs in various locations and to deliver Coway's unique differentiated healing care experience. We plan to continue expanding customer touchpoints and experiential marketing through active marketing partnerships."

Meanwhile, Berex is Coway's specialized sleep and healing care brand encompassing mattresses and massage chair product lines. It has attracted consumer attention with differentiated technology and design, including Korea's first smart mattress, as well as massage chairs like Mine, Pebble Chair, and massage beds.