11st Offers Up to 70% Discount on Amazon and Other Overseas Direct Purchases for Black Friday

'Black Friday Original' until the 30th
Over 10,000 direct purchase sellers from 15 countries including Amazon and iHerb participating
Discounts on popular brands at Amazon Global Store

11st announced on the 20th that it will hold the largest overseas direct purchase shopping festival of the year, '2024 Black Friday Original,' featuring over 10,000 overseas direct purchase sellers including Amazon, for ten days from the 21st to the 30th.

This event includes the 'Amazon Global Store,' which offers tens of millions of Amazon US products, global partner malls such as iHerb and Malltail within 11st, and about 10,000 overseas direct purchase sellers from countries including Germany, China, Australia, and Japan. They will sell popular direct purchase products at discounts of up to 70%.

11st, 2024 Black Friday Original Event. Provided by 11st

First, the Amazon Global Store will present bestsellers from top-selling brands by category as 'Black Friday Deals' with high discount rates. Popular brand products such as ▲audio electronics brand Bang & Olufsen ▲tumbler brand Hydro Flask ▲nutritional supplements NOW Foods ▲lemon powder base True Citrus will be offered at special prices daily.

There will also be an 'Open Run' live broadcast where popular product categories during the Black Friday shopping season, such as digital devices and PC peripherals, can be purchased at broadcast-exclusive discounted prices. On the 21st at 6 PM, 11st will sell about 30 popular products including Bluetooth speakers, hard disk drives (HDD), solid-state drives (SSD), and desktop processors from famous overseas brands at up to half price through 'LIVE11.'

The 11st overseas direct purchase category will offer the largest scale of special-priced products of the year. Global partner malls such as iHerb, Malltail, Strawberrynet, and Ople.com, along with about 10,000 sellers from 15 countries including the US, Germany, China, Australia, and Japan, will participate, preparing a diverse product lineup.

Representative products include ▲Australia’s leading boot brand Blundstone’s '600 Chelsea Boots' at 145,900 KRW ▲perfume 'Jo Malone London English Pear & Freesia 100ml' at 85,900 KRW ▲'Polo Ralph Lauren knit sweater' at 67,920 KRW. These prices include customs duties and VAT when maximum benefits are applied.

Additionally, special-priced products such as ▲Grand 11th Day time deal sold-out items (Aptamil formula, Illy coffee capsules, Orthomol Immune) ▲domestically unreleased products (Australia UGG boots and slippers, Hong Kong Jenny Bakery cookies) ▲year-end season products (Villeroy & Boch Holiday Edition tableware, Lindt chocolate advent calendar) will also be sold.

Through the luxury vertical service 'Ualuxe,' winter outerwear from global luxury brands will be sold at online lowest price levels. With up to 10% instant discount benefits during the event period and a 7% discount coupon (up to 200,000 KRW) for 11st Shinhan Card, customers can purchase a Moncler Galion hooded short down jacket for around 1.81 million KRW and a Burberry Whitley belted down padding for around 910,000 KRW.

During the event, 11st will issue one Amazon Global Store exclusive 7% discount cart coupon (up to 5,000 KRW for purchases over 30,000 KRW) and one overseas direct purchase category exclusive 5,000 KRW discount cart coupon (for purchases over 70,000 KRW) per ID daily. Additionally, extra discount coupons will be provided daily, including up to 15,000 KRW discount cart coupons for Woojoo Pass subscribers (for purchases over 100,000 KRW), up to 15,000 KRW discount cart coupons from five card companies (Shinhan, Samsung, KB Kookmin, Lotte, NH Nonghyup) for purchases over 100,000 KRW, and up to 5,000 KRW discount cart coupons exclusive for KakaoPay Money and Toss Pay Money payments (for purchases over 30,000 KRW).

Shin Hyun-ho, head of Amazon & Global at 11st, said, "Ahead of the largest overseas direct purchase shopping festival of the year, we focused on preparing optimal prices and shopping benefits that satisfy domestic customers despite the high exchange rate," adding, "It will be an opportunity to purchase direct purchase products you have been eyeing with various benefits."