VIP Lounge Accessible via App... Shinsegae Department Store Unveils 'The Showcase'

Provided on Shinsegae app VIP-only page
Exclusive VIP curation service offered
Premium electric car 'Polestar 4' selected as first featured product

Shinsegae Department Store announced on the 19th that it will launch 'The Showcase,' a VIP (valued customer) exclusive curation platform. Through the VIP-only platform available on the official application (app), it plans to continuously introduce exclusive products and services.

The Showcase, which opened on the same day, introduces premium products to VIP customers. The primary criteria for listing are whether the experience itself offers special benefits, such as ultra-luxury travel packages, artworks, fine dining, and custom-made products from overseas luxury brands. Products available elsewhere will offer additional benefits.

Shinsegae Department Store Main Branch. Provided by Shinsegae Department Store

The first product introduced on The Showcase is the new car 'Polestar 4' from the Swedish premium electric vehicle brand Polestar. Shinsegae recently signed a partnership with Polestar Korea to provide additional benefits exclusively to Shinsegae VIP customers. Shinsegae explained that Polestar’s brand philosophy, which prioritizes sophisticated minimalism and safety, aligns with the values they want to offer VIP customers, leading to this first collaboration.

According to Shinsegae Department Store, this is the first time an automobile brand like Polestar introduces a new car in a department store’s digital space via an app. Polestar offers the same promotion (tinting and charging credits) across all channels in Korea. However, through The Showcase, additional benefits such as Shinsegae VIP performance recognition (30% of the purchase amount) and a 'House of Shinsegae' wine gift set will be provided.

Polestar will assign a dedicated Shinsegae specialist to provide one-on-one close management throughout the entire process from purchase consultation to delivery. Until December this year, a Shinsegae-exclusive Polestar 4 test drive program will be operated using the VIP valet lounges at Gangnam Branch and Daejeon Shinsegae Art & Science, and a Bang & Olufsen (B&O) portable speaker will also be given as an additional gift.

Shinsegae Department Store’s strategy is to enhance the value of the Shinsegae VIP Club through The Showcase. This is also the first attempt to expand VIP services, which were mainly offline, into app-based digital experiences.

Lee Seong-hwan, Senior Executive Director of Sales Strategy at Shinsegae Department Store, said, "We are launching The Showcase so that VIP benefits, which were offline-centered, can be newly experienced within Shinsegae’s digital store app. Customers will gain the highest satisfaction and pride as Shinsegae VIPs through differentiated products and experiences that cannot be found elsewhere."

Polestar 4 featured on Shinsegae Department Store VIP platform 'The Showcase'. Photo by Shinsegae Department Store