Naver Band Now Used at Work... Surpasses 6 Million Users in the US

MAU Doubles in the US After 3 Years

Naver's group-based social media platform 'BAND' has surpassed 6 million monthly active users (MAU) in the United States.

On the 15th, Naver announced that BAND's US MAU reached 6.04 million last month. BAND has maintained an annual growth rate of over 20% in the US market since 2021. After surpassing 5 million MAU in October last year, it gained 1 million new users within a year.

Monthly Active Users (MAU) Trend in the United States for the Group Social Media 'BAND'. Provided by Naver

BAND has grown in the US primarily among schools and after-school activity groups where communication needs between students, parents, and coaches are high. Currently, 65% of active BAND groups in the US are school and sports groups, and over 70% of all active users use BAND within these groups. The age distribution of BAND users in the US is also concentrated in the 10-40 age range, with teenagers and people in their 40s each accounting for 25%, those in their 30s about 20%, and those in their 20s about 15%.

This year, BAND users are expanding into various work groups. The number of users using BAND for work groups has increased by more than 40% compared to last year. Most of these users are frontline workers who work outside of office environments or perform shift work, including those in food and beverage (F&B), retail, clinics and hospitals, logistics and transportation drivers, as well as soldiers, police officers, and firefighters. It is analyzed that they are utilizing BAND, optimized for mobile, as a group communication tool in environments where real-time communication is crucial.

Cha Yoonji, Naver BAND US leader, said, "We plan to continue supporting the resolution of difficulties arising in group communication processes and to enable convenient use of BAND not only for after-school activities but also in various work groups."