PlayD is gaining momentum. This is interpreted as being influenced by Meta's announcement that Threads will start offering advertisements as early as next year.
As of 2 PM on the 14th, PlayD is trading at 5,840 KRW, up 4.66% from the previous day.
According to foreign media, Meta is expected to provide advertisements on Threads starting in 2025. Although it is not yet known how ads will be displayed on Threads, the industry expects them to be marked as 'sponsored' posts.
Meta's social network service Threads surpassed 275 million monthly active users (MAU) just 1 year and 4 months after its launch. Analysts suggest that it has reached a level that threatens the status of X (formerly Twitter), which has recently experienced significant user and advertiser attrition.
Meanwhile, PlayD is a data analytics-based marketing service provider that counts Meta's major service Facebook as one of its clients.
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