Participated in Vietnam Food Expo to Promote Excellence of K-Food
Vietnam, a High-Potential Market with 6% Economic Growth Rate
Showcased Pepero, Zero, and Meal Theory Products
Lotte Wellfood (formerly Lotte Confectionery) announced on the 14th that it is participating in the ‘2024 Vietnam Food Expo (FEV)’ held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam, until the 16th, to widely promote the excellence of K-Food and the appeal of its brands.
The Vietnam Food Expo is the largest international food exhibition certified by the Vietnamese government. It was first held in 2015 under the supervision of VIETRADE, the Trade Promotion Agency under the Ministry of Industry and Trade of Vietnam, and quickly established an international presence. This year, more than 300 exhibitors from 33 countries are participating, demonstrating strong interest in Vietnam.
Vietnam is a young country with a population of over 100 million, an average age of 32.5 years, and about 50% of the population under 35 years old. The economic growth rate in the first half of this year also recorded 6.42%, indicating a bright market outlook. Lotte Wellfood is setting up booths with various brands including snacks, ice cream, home meal replacements (HMR), and infant food to target the Vietnamese market. Last year, more than 20,000 people visited the Lotte Wellfood booth, and this year, even more visitors are expected.
Lotte Wellfood showcased its representative brands and products in one place, including the global mega brand ‘Pepero,’ which is exported to over 50 countries including Southeast Asia and the United States; the zero sugar, zero sweetener brand ‘ZERO’; the health & wellness HMR brand ‘Siksairon’; Lotte Wellfood’s three flagship ice creams ‘Screwbar, Watermelon Bar, and Tico’; and the premium dairy brand ‘Pasteur,’ responsible for healthy infant formula and kids’ juice.
To encourage booth visitors’ participation and provide various brand introductions and experiences, events are also being held, including ▲ tasting through roulette and draws, ▲ tasting two types of Siksairon plant-based dumplings, ▲ giving out Pepero and brochures, and ▲ giving Pepero for SNS certification shots.
Meanwhile, Lotte Wellfood operated the largest single-brand pavilion among domestic companies at the ‘Sweet and Snack Expo’ in the United States last May and continues efforts to strengthen the global status of Lotte Wellfood brands by participating in ‘SIAL Paris 2024,’ one of the world’s top three food exhibitions.
A Lotte Wellfood official said, “It was a great opportunity to showcase our brands and products and gauge responses in Vietnam, where interest and popularity in K-Food are high and growth potential is significant,” adding, “We will pursue export strategies considering local consumer trends to achieve good results for the Lotte brand in the global market, including Vietnam.”
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