Helping Pediatric Cancer Patients with GS25 Giveaway... 'My Own Warmer' Campaign

Donation Method for 'My Own Refrigerator' Giveaway
Up to 40 Million KRW Accumulated Based on Customer Participation
Donation to 'RMHC Korea' Supporting Pediatric Cancer Patients

GS Retail's convenience store GS25 announced on the 11th that it will run the 'My Own Warmer' campaign, which shares giveaway items through its mobile app, until the 27th of next month.

This campaign is conducted through GS Retail's proprietary app 'Our Neighborhood GS' and its product storage service 'My Own Refrigerator.'

GS25 supports children with pediatric cancer through the 'My Own Warmer' campaign. Lee Jeong-pyo, Head of GS Retail O4O Division (right), and Kim Yuna, RMHC Korea Partnership Manager, are posing for a commemorative photo. Photo by GS Retail

My Own Refrigerator is a service where customers can take one item when purchasing promotional products such as 1+1 or 2+1 deals, store the remaining items in the app, and use them later at any store within a specified period.

Customers can participate in donations by selecting giveaway items stored in My Own Refrigerator and clicking the 'Share' button. If the Share button is not visible, updating the Our Neighborhood GS app via Google Play or the Apple Store is required.

During the campaign period, GS25 will accumulate a certain amount for each giveaway item shared by customers and donate it to Ronald McDonald House Charities (RMHC) Korea. RMHC Korea is a social contribution organization that provides accommodation near hospitals for pediatric cancer patients and their families to stay during treatment. GS25 aims to donate a total of 40 million KRW through this campaign.

Customers participating in the campaign can share their donation activities with family and friends via messenger or social networking services (SNS).

As of this year, about 1 million products are stored monthly in My Own Refrigerator, exceeding 10 million annually. GS25 plans to promote the sharing function through advance notifications to customers who are storing products or have not used stored products within the specified period to encourage participation.

Lee Jeong-pyo, head of GS Retail's O4O division, said, "The main customer base of GS25, people in their 20s and 30s, are actively engaged in environmental protection and consumption of exemplary corporate products, sharing these on their SNS and spreading them as social movements." He added, "We hope the My Own Warmer campaign will receive great social response and that the Our Neighborhood GS app will establish itself as an O4D (Online for Donation) platform."