Hyundai Motor Company launched its 2025 New Year Countdown Campaign on the 11th. The song "Wish 2025," featuring singer Car, the Garden (real name Cha Jung-won), was released on major music platforms that day. Using artificial intelligence (AI) technology, individuals can create their own personalized songs. By visiting the webpage (singyourwish.kr) where customers can participate, and entering their name and wish, a "my own wish song" is produced with the singer's voice.
On the 15th, a live drone show and singer performance will be held at the waterfront stage in Ttukseom Hangang Park, Seoul, in the afternoon. Utilizing electric vehicle V2L technology to light up the stage, Car, the Garden will perform. Some wishes from the audience will be spontaneously turned into songs and sung live. The drone show scheduled for that afternoon will deploy 2,000 drones, twice the number used last year.
On the 2nd of next month, a year-end countdown video (short film) composed of customer participation videos and the drone show will be released on social media. It will include messages of support to help make New Year's wishes come true.
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