Kolon Global Decorates Cover of Global Magazine with Experiential Housing Exhibition Hall

Kolon Global's experiential housing exhibition hall, 'Haneulchae Gallery,' was featured on the cover of the global space design magazine 'INTERIORS' on the 8th.

The experiential housing exhibition hall 'Haneulchae Gallery' by Kolon Global, featured on the cover of the global spatial design magazine 'INTERIORS'. Photo by Kolon Global

INTERIORS cited Kolon Global's 'Haneulchae Gallery' for focusing on customer experience value through brand experience, unlike traditional model houses. The photo on the cover of INTERIORS shows the housing exhibition hall of Haneulchae Lacview on Beonyeong-ro, Yaeum-dong, Ulsan, which is currently available for sale.

Kolon Global's 'Haneulchae Gallery' is characterized by proposing an interactive communication format that allows consumers to make value judgments about the meaning of a home, unlike one-way exhibition halls that simply list information.

The brand philosophy, "Bringing the sky into your space," is also embodied within the 'Haneulchae Gallery.' From the entrance to the exit, various sky images are created to form an emotional connection and trust with consumers.

Some finishing materials are reused to minimize waste and emphasize sustainability. Kolon Global Haneulchae's symbolic signature object is installed and moved to various regions to provide visitors with a connected brand experience that Haneulchae pursues.

A Kolon Global official stated, "The housing exhibition hall is not just a space to obtain sales information but a space where consumers experience the brand," adding, "We plan to continuously showcase the 'Haneulchae Gallery' to understand changes in consumer value perception and to continuously promote differentiated spatial philosophy and brand identity."

Meanwhile, Kolon Global Haneulchae's experiential housing exhibition hall 'Haneulchae Gallery' has been recognized for its brand value, winning the main prize in the interior category at last year's German 'iF Design Award.'