Introducing Early Care Campaign and Time Save Reward System
"Let's Go Beyond Customer Satisfaction to Achieve True Impression"
SK Magic is embarking on quality and service innovations to become the “No.1 company loved by customers.”
Kim Wan-seong, CEO of SK Magic, officially declared the 'Customer Quality and Service Innovation Pledge' to leap forward as the 'No.1 company loved by customers' on the 30th of last month at the Samil Building in Jongno, Seoul, and held a briefing session for employees. Photo by SK Magic
SK Magic officially announced the “Customer-Focused Quality and Service Innovation Pledge” at an employee briefing session and has implemented it since the 1st, the company said on the 7th.
Through this, SK Magic aims to realize the highest level of customer value in the industry and proactively resolve the “pain points” where customers experience inconvenience. To strengthen competitiveness in quality and service for existing customers, programs such as the “Early Care Campaign” and the “Time Save Compensation System” have been introduced.
The Early Care Campaign is a free product upgrade service through pre-inspection. It is a program introduced to always provide customers with the best quality based on pride in quality. An SK Magic official explained, “We will grow into a top-tier brand that customers can trust and choose through after-sales quality management.”
The Time Save Compensation System compensates customers for the time they experience inconvenience due to product malfunctions. If a product repair is required due to malfunction, the compensation amount is calculated by prorating the rental fee for the period from the time the customer contacts the call center until the product repair is completed. This compensation is provided as points that can be used like cash for rental fee payments on SK Magic’s official online mall, SK Magic Mall.
In addition, SK Magic plans to continuously introduce services that reflect customer lifestyles. The company expects that investing significant resources such as developing and building IT systems for quality and service innovation and labor costs will have a major impact on establishing brand competitiveness at the level of a “No.1 company.”
Kim Wan-sung, CEO of SK Magic, emphasized at the employee briefing session, “The core elements to gain customer satisfaction and trust are quality and service,” adding, “Let us realize customer delight beyond satisfaction through the best quality and differentiated services.”
Detailed information about the programs can be found on the SK Magic website, SK Magic Mall, and the service center website.
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