Samsung C&T Construction Division announced on the 6th that it will hold various brand experience events along with a winter season exhibition at Raemian Gallery located in Munjeong-dong, Songpa-gu, Seoul.
The view of 'Fantasy Village' exhibited at Raemian Gallery in Munjeong-dong, Songpa-gu, Seoul. (Provided by Samsung C&T)
Raemian Gallery, which introduced its first annual season exhibition last year, unveiled the 'My RAEMIAN Experience' theme this year with the 'Raemian.Zip (ZIP)' series. The space is decorated with a 'Fantasy Tree' visible as soon as you enter the building and a shower of poinsettias, flowers used for Christmas decorations. The main exhibition area features large-scale media art and a photo zone where visitors can feel the Christmas spirit.
Programs that customers can participate in directly, such as making calendars using recycled paper and the youth education academy 'Raemian Architecture School,' are also operated. The kits used for calendar making will be delivered in the same form to local children's centers.
The third semester of the Raemian Architecture School, which operates on an annual academic system, is also underway. This free educational program is designed for youth aspiring to careers related to architecture and construction, allowing them to learn principles by building architectural structures themselves. Participants receive souvenirs and certificates of completion. Additionally, customers who make advance reservations on the website can experience Raemian's residential culture through the residential experience center and the home platform service HomeNick, accompanied by docent explanations. The media art 'My Raemian City,' where visitors can directly color Samsung C&T's major landmark buildings and see them immediately realized in video, is also in operation.
Raemian Gallery has seen a steady increase in visitors due to the introduction of annual season exhibitions, with 150,000 visitors last year and surpassing 110,000 as of last month this year. This exhibition will run until January 5 of next year.
Yoo Hye-in, director of Raemian Gallery, stated, "We will continue new attempts and challenges to convey brand value based on visitors' experiences."
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