29CM, Winter E-Good Week Begins with 18.6 Billion KRW in Transactions within 24 Hours

52% Growth in Transaction Volume Compared to Last Year

29CM (Isipgusentimiteo), a curated shop operated by Musinsa, announced on the 6th that its largest annual event, '2024 Winter E-Good Week,' surpassed 18.6 billion KRW in transaction volume within 24 hours of its start.

According to 29CM, the 2024 Winter E-Good Week, which began at 10 PM on the 4th, exceeded 5 billion KRW in transactions within just 3 hours of opening. The cumulative transaction volume over 24 hours increased by 52% compared to last year's E-Good Week.

29CM's largest annual event, 'E-Good Week'. Photo by 29CM

The number of visitors on the day also surged. The daily active users (DAU) over the 5-day period increased by 70% compared to the first day of last winter's E-Good Week.

Participating brands also achieved significant results. More than 30 brands exceeded 100 million KRW in cumulative transactions within 24 hours of opening. More than half of these brands participated in the 'Encore Store Event.' The Encore Store Event is a signature corner of E-Good Week where 29CM carefully selects brands based on transaction volume and customer preference indicators, showcasing about 80 brands daily at a 29% discounted price. Notably, on the first day of the event, domestic women's designer brands such as ▲Low Classic ▲Matang Kim ▲Somewhere Butter made remarkable progress.

At the same time, the live commerce special 'E-Goo Live' featuring Siyaju on the 5th recorded over 55,000 viewers in just one hour. Through the live broadcast offering popular winter products at special discounts of up to 55%, Siyaju achieved over 100 million KRW in transactions in a single day.

29CM is expanding the various benefits and events of E-Good Week both online and offline. First, customers who purchase products at five Musinsa offline stores in the Seongsu-dong area will receive one of 3,500 'E-Good Week Brand Kits' on a first-come, first-served basis. Online, 29CM is running 'E-Good Deal,' which offers about 680 popular brand products selected by 29CM at special prices every day at 10 AM, along with a 'Lucky Coupon Event' that provides discount coupons of up to 50%.

E-Goo Live will also be held four more times during the remaining E-Good Week period. On the live broadcast on the 7th, premium living brand 'Bargensteiger' will offer popular products at discounts of up to 67%, and a 29% discount coupon will be additionally provided exclusively during the live period.

Meanwhile, the 2024 Winter E-Good Week will run until the 14th on the 29CM app and website.