Shinsegae Food Emart Pizza Sells 60,000 Units on SSG Day's First Weekend

Two Family Size Options for 11,500 Won
No Brand Burger Mexican Chili Cheese Also Sold 20,000 Units
Interest in Cost-Effective Food Rises Amid High Inflation

Shinsegae Food announced on the 5th that the new pizza and No Brand Burger products introduced at the 2024 Korea SSG Day, the largest shopping festival of Shinsegae Group, recorded sales of over 60,000 units.

From the first weekend of SSG Day, from the 1st to the 3rd, two 18-inch (45 cm) family-size pizzas, the Super Combination Pizza and Double Cheese Deluxe Pizza, were offered at 11,500 KRW each at the bakery pizza corners inside nationwide E-Mart stores, selling a total of 60,000 units. Shinsegae Food’s limited edition pizza new menu for SSG Day was planned to allow customers to enjoy popular menu items, Combination Pizza and Double Cheese Pizza, at about 50% cheaper than global franchise delivery pizzas (averaging 20,000 to 25,000 KRW).

Emart pizza introduced by Shinsegae Food to celebrate SSG Day. Photo by Shinsegae Food

The three new menu items released by No Brand Burger, including the Mexican Chili Cheese, also surpassed cumulative sales of 20,000 units in just three days. On the 3rd at 1 PM, to celebrate the 5th anniversary of SSG Day and No Brand Burger’s launch, a special discount e-coupon for Mexican Chili Cheese was offered through SSG.com, and 1,000 coupons were sold out within one minute of sales starting.

A Shinsegae Food official stated, "We will continue to strive to maintain customer satisfaction through planned products composed of popular bakery menu items and promotions for No Brand Burger."