Increased Demand for Winter Travel Expected, Full Effort on Promotions
The travel industry is showing signs of vitality after a long time. With only two months left in 2024, office workers are using up their remaining annual leave, and students’ winter vacations overlap, leading to expectations of increased demand for winter travel.
On the 3rd, Korea Economic Daily reported, citing data from the Korea Tourism Organization’s Data Lab and the travel industry, that the travel industry expects a significant increase in winter travel demand this year.
Previously, the Data Lab and others recorded that the number of travelers who went abroad in the fourth quarter of last year was 6,520,116. This was about 4% higher compared to the peak season in the third quarter (6,264,250). In particular, the number of travelers in December (2,415,767) was about 12% higher than in July (2,153,857), when many office workers take summer vacations.
An industry official told Korea Economic Daily, "Inquiries about overseas travel destinations using children’s winter vacation have surged compared to the previous month," adding, "Demand is expected to concentrate especially on warm resort areas." Related products targeting the year-end period, when office workers tend to use their annual leave, will also be launched.
Interpark Tour, operated by Interpark Triple, offers benefits such as an additional 7% discount on tour and usage tickets when purchasing airline tickets and hotel packages, 5 days of free data roaming, discounts on local shopping and local tours, and a 1.5% accumulation for VVIP members. They plan to continuously operate a 'Travel Calendar' special exhibition to introduce recommended travel destinations by month and showcase special price products.
Yanolja is running a two-week discount promotion starting from the 1st. First, they provide a 20% discount coupon for overseas accommodations every day at 10 a.m. to the first 100 customers. The coupon can be used for check-ins anywhere overseas from December to February. They also offer overseas accommodation coupon packs that provide discounts ranging from 5% to 8% depending on the payment amount. During this period, airline tickets are discounted by 5,000 KRW, and immediate discounts of up to 50,000 KRW are applied depending on the payment amount.
Norangpungseon is running the 'Good BUY Festa' promotion for about four weeks until the 29th, featuring cost-effective products ranging from short-distance trips starting at 90,000 KRW to long-distance trips in the 1,000,000 KRW range, all departing by December 31 of this year.
Modetour is conducting the 'PIC Guam Live Week' for family travelers with children. It is explained that the reservation rate for Guam, a popular resort destination among Koreans during the winter season, increased by 75% compared to the previous month in October.
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