Collaboration with Drama Production Company Studio Dragon
Limited Edition Release of 16 Types Including Bread, Snacks, and Ice Cream
Introducing new products launched on the 1st in the distribution industry. Lotte Wellfood released limited-edition collaboration products including 'Jeongnyeon-i Jjinppang,' inspired by the snack frequently enjoyed by the protagonist Kim Tae-ri and her friend in the tvN drama Jeongnyeon-i. LF’s global sports brand Reebok has newly planned the Lee Hyori padding collection for the fall/winter (FW) season. Dongwon F&B’s health functional food brand GNC introduced a new edible collagen product, 'GNC Collagen Perfection.' Additionally, AP Beauty’s 'Prime Reserve Retrenity Night Elixir' and CheongKwanJang’s new products 'Everytime Film Max & Comfy,' designed for travelers, are also available.
Lotte Wellfood, Popular Drama Collaboration 'Jeongnyeon-i Jjinppang'
Lotte Wellfood released 16 limited-edition products using the IP (intellectual property) of the drama Jeongnyeon-i, including 5 types of jjinppang (steamed buns), 4 types of bread, 6 types of dried fruits, and 1 type of ice cream. Among these, the jjinppang appears as a snack the protagonist enjoys when happy or when feeling tired and exhausted. The Jeongnyeon-i jjinppang features red bean paste filled with whole red beans, and the bread part uses whole wheat to maximize the taste of traditional-style jjinppang. Other products such as sweet red bean steamed buns, vegetable steamed buns, corn steamed buns, and pizza steamed buns also apply the Jeongnyeon-i IP. The limited-edition Jeongnyeon-i products feature retro designs reminiscent of the 1950s, the drama’s setting. Earlier in May, Lotte Wellfood signed a business agreement to strengthen content collaboration with content producer Studio Dragon. The limited-edition products are the first case of implementing this agreement.
Reebok Launches 'Lee Hyori Padding' for Winter
The main item of the Reebok Lee Hyori padding collection, the 'Vector Reversible Down Series,' is a reversible product that can be worn in two styles: retro sporty mood and classic quilting design. Different textures are applied on each side, allowing a completely different atmosphere with one item. Last year, the main style was a short cropped length, but this year the lineup has more than doubled, offering various lengths and styles from cropped to mid and long, to prepare for the transitional and severe cold seasons. The colors include black, green, gray, beige, and red, totaling five options. Woven cargo pants and parachute padding skirts that can be styled as sets with the reversible down padding are also released, proposing sporty styling. A long-length bench coat is newly introduced to replace long paddings. The entire collection line is available through Reebok’s official online store, Reebok offline stores, LF Mall, and other online and offline channels.
Dongwon F&B Launches Edible Collagen 'GNC Collagen Perfection'
GNC Collagen Perfection contains 2,000 mg of low-molecular collagen peptide (GPVGPS Collagen), a functional ingredient individually recognized by the Ministry of Food and Drug Safety. Low-molecular collagen peptide is an ingredient recognized for multi-functionality such as skin moisturizing and protection from ultraviolet rays. According to the company, human application tests confirmed significant improvements in 14 indicators including reduction of wrinkles around the eyes, skin elasticity, and moisture content. The product is made in tablet form for easy intake with water. Among GNC’s partners, Dongwon F&B is the first worldwide to launch a tablet-type collagen product. To commemorate the launch of GNC Collagen Perfection, the product will be unveiled for the first time on Lotte Home Shopping’s 'Yojum Shopping Yoorine' this afternoon. The broadcast will offer abundant discounts and gifts.
AP Beauty’s 'Prime Reserve Retrenity Night Elixir'
AP Beauty’s night elixir, released in limited quantities, is a product that provides skin elasticity, repair, and radiance effects by intensively caring for the skin overnight. The key ingredient is Flavonoid 228K, which the company explains has 8.7 times the ceramide barrier strengthening effect, 1.6 times the peptide elasticity effect, and 50 times the antioxidant effect of retinol derivatives. The product applies a 'firming wrapping mask' formulation that condenses the active ingredients of 'AP Beauty Prime Reserve Cream' more than fourfold. This forms a non-drying skin protective barrier from night to morning and continuously penetrates active ingredients. It also contains gold and diamond components to enhance skin absorption and provide natural radiance and gloss. The night elixir is designed as a set of eight products to be used one per week for two months of intensive skin care. It is available at AP Beauty department store outlets nationwide.
CheongKwanJang’s 'Everytime Film Max & Comfy' for Travelers
CheongKwanJang’s Everytime Film Max & Comfy are film-type products with red ginseng as the main ingredient. They contain ingredients suitable for day and night, allowing health management according to TPO (time, place, occasion) such as travel and daily life. Everytime Film Max, called the 'Brazilian ginseng,' contains guarana extract with natural caffeine and B vitamins (B1, B2, B6), providing a convenient boost-up when energy is needed during the day, such as while traveling. Everytime Film Comfy, containing Lactium and tart cherry juice powder, is designed to help recover stamina and ensure a comfortable night. Lactium is known to aid sleep. Tart cherry juice powder contains plant-based melatonin, called 'a gift from God.' These products compress red ginseng concentrate using CheongKwanJang’s technology into oral dissolving films (ODF). They come in ultra-light individual packaging for easy consumption.
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![[Today's New Item] Kim Tae-ri's Friendship Snack 'Jeongnyeon-i Jjinppang' and More](https://cphoto.asiae.co.kr/listimglink/1/2024110111163582890_1730427396.jpg)
![[Today's New Item] Kim Tae-ri's Friendship Snack 'Jeongnyeon-i Jjinppang' and More](https://cphoto.asiae.co.kr/listimglink/1/2024110111171882895_1730427439.jpg)
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