Persys Group Signs Partnership with Tottenham... 'Together with Son Heung-min'

Securing Promotional Activity Rights for Son Heung-min and Others
Showcasing Sidiz Branding at Pre-Match Press Conferences

Persys Group announced on the 1st that it has signed an official global furniture partnership sponsorship agreement with the English Premier League football club Tottenham Hotspur FC.

On the 22nd of last month (local time) in the UK, Persis Group and Tottenham Hotspur FC officially signed a global furniture partner sponsorship agreement. Son Heung-min (third from the left) and Kang Seong-moon, CEO of the Sidiz brand (fourth from the left), are taking a commemorative photo.
[Photo by Persis Group]

Through this partnership agreement, Persys Group has gained the privilege to expose its brand to football fans worldwide via Tottenham Hotspur FC home games starting from the 2024-2025 season. The company plans to communicate directly with Tottenham's global fan base through various channels including the LED electronic boards at Tottenham Hotspur FC’s home stadium, Tottenham-owned facilities, the official website, and social media platforms.

In addition, Persys Group has secured rights to conduct joint events with Tottenham players including Son Heung-min, as well as promotional activities. As the official partner for Tottenham Hotspur FC’s pre-match and post-match press conferences, Persys Group will showcase branding on the chairs in the press conference room’s manager and player seats using products from its global seating solution brand, Sidiz.

The partnership signing ceremony took place on the 22nd of last month (local time) at the Tottenham Hotspur Training Centre in the UK. Sidiz, the representative brand of Persys Group, attended the event. Attendees included Kang Seong-moon, Head of Sidiz Brand at Persys Group; Woo In-hwan, Vice President of Sidiz Brand at Persys Group; Hong Seok-jun, Manager of Sidiz Brand Management Team at Persys Group; Abby Marshall-Cox, Partnership Director of Tottenham Hotspur FC; and Tottenham Hotspur FC players Son Heung-min, Archie Gray, Ben Davies, and Pedro Porro.

Ryan Norrish, Chief Revenue Officer of Tottenham Hotspur FC, stated, “Persys Group’s innovative and industry-leading approach aligns perfectly with our club’s values, and through this partnership, we will collaborate to expand Tottenham Hotspur FC’s presence in Asia and elevate the Persys Group name.”

Son Tae-hee, President of Persys Group, said, “Just as Tottenham Hotspur FC challenges and fights for victory, our group has continuously pursued relentless innovation to present new solutions that improve consumers’ quality of life. This partnership will be a symbolic milestone for Persys Group, and we believe it will provide an opportunity to showcase the excellence of our industry-leading products to consumers worldwide.”