ABM Lab announced on the 30th that it has signed a Proof of Concept (PoC) contract with Nongshim's pet brand, Banryeodaum, aiming to secure new customers in the university student market and conduct data analysis.
Through this contract, Nongshim Banryeodaum plans to establish a strategic partnership with ABM Lab to △acquire new customers in their 20s university student segment △analyze big data of university students △develop a promotional website △and verify the market for Banryeodaum products.
ABM Lab provides university student trends and recommendation solutions based on AI prediction-driven SaaS (Software as a Service) solutions, processing △purchase, interests, and activity data △analyzing data patterns △and utilizing university students' MyData.
Banryeodaum is a pet supplement brand officially launched by Nongshim in July. Leveraging the long-accumulated technology of a food company, it creates pet supplements with flavors and palatability that animals can easily consume.
Kim Myohui, Chief Operating Officer (CoS) of ABM Lab, stated, “Through this agreement, Nongshim Banryeodaum will deeply understand university students' behavior and consumption patterns and contribute to quickly responding to market reactions.”
Meanwhile, ABM Lab is aggressively expanding its business areas based on its technological capabilities and data analysis skills, including SI projects such as university website renewals, academic information system reforms, and IT solution construction including corporate marketing pages.
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