bhc Chicken Opens 10th Store in Thailand After 10 Months

Located in Bangkok Hotspot 'One Bangkok' Mall
"The Popularity of Extra Crispy Fried Ppurinkle is Key"

bhc Chicken announced on the 29th that it has opened its 10th store in Thailand. This expansion follows the opening of the 9th store last month, marking 10 months since its entry into the Thai market in January this year.

The 10th store, ‘One Bangkok Mall Branch,’ has a total of 52 seats and is located in the new hot spot ‘One Bangkok (ONE BANGKOK)’ shopping mall in the Lumpini Park area, the heart of Bangkok. It offers excellent accessibility for customers in their 20s and 30s who are highly interested in K-food.

bhc Chicken Thailand 7th Branch ‘Chan Avenue Branch’

In particular, it is adjacent to a subway station with heavy foot traffic and is a renowned location housing various global F&B franchise stores such as Wolfgang Steakhouse, Pura Brasa, and Tempura Tendon Hannosuke.

bhc Chicken defines the concept of the ‘One Bangkok Mall Branch’ as “vibrant and casual dining,” and has put considerable effort into creating a comfortable dining atmosphere for customers based on the company’s unique bright yellow-toned and lively store interior.

Meanwhile, bhc Chicken was recognized as the No. 1 chicken brand at the ‘Thailand Influencer Awards 2024’ held on the 18th, certifying its taste and quality. This achievement was earned from local consumers in less than a year since entering the Thai market. The brand’s signature product, ‘Bburinkle,’ played a key role in winning this award.

Considering the humid weather in Thailand, bhc Chicken launched a local menu called ‘Crispy Bburinkle’ to enjoy Bburinkle in a crispy texture. Additionally, special Bburinkle menus using unique chicken parts such as ▲Bburinkle Chicken Skin and ▲Bburinkle Chicken Joint were introduced, along with Korean-style dishes like tteokbokki and rabokki, which have received great responses from local consumers.

A bhc Chicken representative said, “This year is the inaugural year of our entry into Thailand, a very important period to promote bhc Chicken and gain extensive experience in the local market environment,” adding, “Through these experiences and know-how, we will focus our capabilities on expanding stores more rapidly and strengthening the brand image in the future.”