"Ros? and Black & White Chef Contribute to Globalization of Korean Cuisine"
Soju-Cocktail and Kimchi Fried Rice Also Trending Due to 'Apartment' Popularity
"K-Content Establishing Itself as Mainstream Culture"
Ros? of the group BLACKPINK and pop star Bruno Mars's new song "APT." is creating a sensation, and Professor Seokyung Deok of Sungshin Women's University has praised it for "contributing to the globalization of Korean cuisine."
On the 29th, Professor Seokyung Deok posted on his social media (SNS), "The duet 'APT.' by Ros? and Bruno Mars is gaining worldwide popularity," adding, "'APT.', which Ros? directly participated in writing and composing, is inspired by the drinking game called the 'APT. game' and is spreading globally as a 'meme' and 'challenge' on platforms such as YouTube and TikTok."
He continued, "In the music video, Bruno Mars shouts 'Cheers,' and Ros? sings 'APT.' while 'somaek' and 'kimchi fried rice,' introduced on Vogue's YouTube channel, have also become hot topics," explaining, "Especially on various global platforms like Shorts and Reels, 'somaek,' one of the representative drinking cultures of Koreans, is being widely introduced to people around the world."
He also said, "The recently concluded Netflix series 'Black & White Chef: Culinary Class War' (hereafter 'Black & White Chef') has greatly contributed to the globalization of Korean cuisine," adding, "While China claims dolsot bibimbap as its own culture, the series served as a good opportunity to widely promote Korean bibimbap to overseas viewers." Finally, he added, "As these various contents are loved by people worldwide, interest in Korean cuisine has become even more intense," and "Now, K-content is becoming mainstream culture for people around the world."
Meanwhile, "APT." was released on the 18th as the pre-release single from Ros?'s first solo full-length album "rosie." Since then, it has achieved a "Perfect All-Kill (PAK)" by ranking number one on the top 100 charts of music sites such as Melon, Genie, Bugs, and Vibe. It has gained great popularity not only domestically but also overseas, reaching number one on the Spotify US chart and number one on iTunes charts in 40 regions. "Black & White Chef" is a survival program depicting a culinary class war among 100 chefs, where the underground masters called "Black Spoon" chefs, known for their exceptional taste, challenge the top star chefs called "White Spoon" chefs in South Korea. Upon release, it ranked number one in the non-English TV series category in Korea on Netflix and secured a spot in the top 10 in Asian countries.
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