Samsung Financial's Retirement Pension Management Capability 'Pension Power' Draws Attention

'Samsung Geumyung Yeongeumryeok' Ad Surpasses 10 Million Views

Samsung Financial Networks announced on the 29th that its new retirement pension advertisement, 'Samsung Financial Pension Power,' released on the 14th, has surpassed a total of 10 million views on YouTube.

The domestic retirement pension market is approximately 400 trillion KRW as of the end of 2023, showing a growth rate of about twice over the past five years. Retirement pensions are an important source of income for employees after retirement, making the operational capabilities of retirement pension providers extremely important.

Samsung Life, the retirement pension operator within Samsung Financial, holds solid expertise and know-how in the retirement pension market. Samsung Fire & Marine Insurance stands out for operational stability, while Samsung Securities and Samsung Asset Management provide a variety of investment products and favorable returns, making a strong presence in the retirement pension market.

Samsung Financial Pension Power Outdoor Advertisement. [Photo by Samsung Financial Networks]

To emphasize Samsung Financial's unique differentiated capabilities, a new keyword, 'Pension Power,' was developed. The advertisement humorously conveys the message that while planning and negotiation skills are necessary to succeed at work, the ability to endure difficult work life is 'Pension Power.' It delivers short but immersive episodes that any office worker can relate to, such as vague work requests like 'Is there anything new yet proven?' and client demands like 'Make it modern and classic,' depicting situations that feel like being trapped in a dilemma.

A Samsung Financial representative stated, "Through this advertisement, we hope that all office workers in Korea will recognize Samsung Financial Pension Power, which combines long-term stability and expected returns." They added, "Based on Samsung Financial's differentiated operational capabilities, we will create greater synergy to help customers achieve a prosperous life after retirement."